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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy examples free


Configurability Strategy: A Competitive Advantage
To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using

marketing strategy examples free  (BOM) . It defines marketing factors, major assemblies, required performance and target pricing. This special BOM is the basis for more detailed product development in the following related elements. Product Modularization - developing smaller sub-systems to be able to function properly when assembled and tested as an end item. It is required for a configurability strategy and is an effective design approach if precise, unambiguous and complete. The tangible goals of product modularization are to: Avoid

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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CRM without Compromise: A Strategy for Profitable Growth


When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.

marketing strategy examples free  that insight for targeted marketing activities, up-sell opportunities, and more-personalized customer interaction. Step 3: Integrate the Web Channel Extend the interaction channels to the Internet by providing customers with an intuitive e-commerce Web site and easy-to-use online self-services ' fully integrated with the customer care center and back-office fulfillment processes. While the intention of the original plan was to replace a legacy sales force automation (SFA) system, priorities of the IT Read More

How to Lead Your Organization on the Best Path to Performance Improvement (Webcast Transcript)


Companies require an agile enterprise performance management (EPM) strategy to ensure they have information to support effective decisions. The more information companies generate, the more they need software that places the information in the right context and optimizes the decision-support process. Learn to identify software that can help your organization find the best path to continual performance improvement.

marketing strategy examples free  that cut across finance, marketing and IT and said, How can we pull together one solution that will meet all of our needs? And interestingly...and so the focus, the driver, was profitability. The design of the system was focused on product profitability. But the most interesting factor of success was that...was the senior management support behind the project in that when the solution actually went live, all of the other solutions that people were using in the organization were shut down. And there was Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

marketing strategy examples free  Success Factors Within the Marketing Framework Implement a Customer Value-Based Strategy Once the policy framework is established by senior management, among the tasks of the marketing organization is to focus on the target customers and understand the value they generate for the business. Not all customers add value to your organization. Some customers are very profitable and are critical to retain, and others may generate low profits or actually be unprofitable to serve (see Figure 3). Figure 3: Read More

Begin at the End: A Good Lean Strategy Starts with Defining Your Ultimate Goal


You know the statistics—lean can shorten your lead times, reduce inventories, cut operating costs, free up resources, and more. But countless surveys have confirmed that most lean initiatives fail to deliver expected and needed results. Why? Are successes confined to a restricted list of industry sectors? Are only "lean experts" capable of leading an organization through a successful implementation?

marketing strategy examples free  Strategy Management | Strategy Marketing | Strategy Objectives | Strategy Paradox | Strategy Planning | Strategy Strategies | Stream Mapping | Success Strategy | Supply Chain | Supply Chain Integration | Supply Chain Logistics | Supply Chain Management | Supply Chain Management Consulting | Supply Chain Management Process | Supply Chain Management Software | Supply Chain Management Solution | Supply Chain Management Solutions | Supply Chain Management System | Supply Chain Planning | Supply Chain Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

marketing strategy examples free  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

marketing strategy examples free  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More

Boost Profits and Customer Relationships with Effective E-Mail Marketing


E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.

marketing strategy examples free  Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes. Read More

Strategy Companion


Founded in 2001 and now with over 1,600 customers, Strategy Companion is a privately-held Independent Software Vendor (ISV) and Microsoft Gold Certified Business Intelligence partner. Our global headquarters are located in Irvine, California and we have regional offices in China, Taiwan, and the UK. Our global partner network provides sales, service, and support for customers worldwide.

marketing strategy examples free  Companion Founded in 2001 and now with over 1,600 customers, Strategy Companion is a privately-held Independent Software Vendor (ISV) and Microsoft Gold Certified Business Intelligence partner. Our global headquarters are located in Irvine, California and we have regional offices in China, Taiwan, and the UK. Our global partner network provides sales, service, and support for customers worldwide. Read More

6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

marketing strategy examples free  Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization , Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

marketing strategy examples free  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

marketing strategy examples free  Marketing Management (EMM) RFI/RFP Template The Enterprise Marketing Management (EMM) RFI/RFP Template lists and describes 938 features and functions found in Enterprise Marketing Management (EMM) software solutions. This Enterprise Marketing Management (EMM) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Enterprise Marketing Management (EMM) software selection projects. Features and functions included in this Enterprise Read More

Understanding Strategy Execution


It’s not enough to develop a strategy for your enterprise; real success comes from effective execution of that strategy. Prioritization, improvement, and control are the key steps involved in enterprise strategy execution. But before leaping right into deployment, you might need a few more details. Learn how planning your objectives and fixing performance gaps gives you control of improvement gains—now and in the future.

marketing strategy examples free  Strategy Execution It’s not enough to develop a strategy for your enterprise; real success comes from effective execution of that strategy. Prioritization, improvement, and control are the key steps involved in enterprise strategy execution. But before leaping right into deployment, you might need a few more details. Learn how planning your objectives and fixing performance gaps gives you control of improvement gains—now and in the future. Read More

Will Recent Acquisition Catalyze Catalyst’s Strategy? Part Two: Current Strategy


Catalyst is one of the first supply chain execution suppliers to offer both the "flow-through" functionality and traditional warehouse management features in one system, allowing a facility to run in either or both modes. Its current strategy, termed "Best-for-Business," is to offer componentized products based on an open, modular technology, and solution-neutral consulting services driven by customers' business goals.

marketing strategy examples free  Recent Acquisition Catalyze Catalyst’s Strategy? Part Two: Current Strategy Current Strategy Catalyst International, Inc. , a global provider of supply chain execution (SCE) applications, recently finalized the sale of all its outstanding shares to ComVest Investment Partners ( www.comvest.com ), an institutional private investment firm. As a result of the acquisition, a company formed by ComVest was merged into Catalyst, while the shareholders of Catalyst received $2.50 (USD) per share in cash. Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

marketing strategy examples free  Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a customer’s Read More