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i2 Announces e-Business Strategy


marketing strategy examples  Announces e-Business Strategy i2 Announces e-Business Strategy S. McVey - September 28th, 1999 Event Summary At its annual user conference on Oct. 13, 1999, i2 Technologies will announce details of its Internet Fulfillment Server application suite that will enable businesses to take orders, manage website content, and provide price quotes via the Internet. Also forthcoming at the conference are details of its Rhythm Exchange Services, a solution for on-line trading partner collaboration. In addition, i2 Read More...
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Documents related to » marketing strategy examples


Addressing Strategy Management and the Balanced Scorecard
Organizations often see a significant gap between their strategic plans and their ability to execute them, and many try to implement scorecards to solve

marketing strategy examples  | managment strategies | marketing balanced scorecard | measuring performance | metrics measures | monitor balanced scorecard framework | monitor balanced scorecard solution | monitor balanced scorecard strategies | monitor balanced scorecard strategy map | monitor balanced scorecard system | monitor balanced scorecard systems | monitor balanced scorecard template | monitor balanced scorecard tool | monitor balanced scorecard tools | monitor performance strategy | monitor strategy management process | Read More...
Configurability Strategy: A Competitive Advantage
To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using

marketing strategy examples  (BOM) . It defines marketing factors, major assemblies, required performance and target pricing. This special BOM is the basis for more detailed product development in the following related elements. Product Modularization - developing smaller sub-systems to be able to function properly when assembled and tested as an end item. It is required for a configurability strategy and is an effective design approach if precise, unambiguous and complete. The tangible goals of product modularization are to: Avoid Read More...
Examples of Microsoft .NET Enablement
SYSPRO and Epicor are examples of .NET-enabled legacy software systems that have partly been componentized (rewritten), with

marketing strategy examples  entire order cycle, from marketing and sales, through production and planning, sourcing and procurement, installation and service, and financial recognition. Early in 2002, Epicor embarked on a major effort to rebuild the two products using Microsoft .NET and the Progress OpenEdge fourth-generation language (4GL) development environment, which has meanwhile become.NET Framework compliant (for more information, see Epicor Reaches Better Vista From This Vantage Point ). Both Vantage and Vista are available Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

marketing strategy examples  is a relatively inexpensive marketing channel that delivers results measurable enough for the boardroom. Once it might have been enough to identify a few keywords, plant them throughout your site and pay a nominal price for your sponsored listings. Small business owners had a chance of appearing in search results with industry giants. Now, even for search experts, the magnitude of strategies and opportunities is overwhelming. Direct marketers are pretty familiar with the essential search process. Knowing Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

marketing strategy examples  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and i Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

marketing strategy examples  the future of the marketing automation and management market, as a stand-alone sub segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise, and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions' Casualties ) was the last in the array of less-fortunate point players. At the time prior to Xchange's assets auction, allegedly over twenty companies Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

marketing strategy examples  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Breakthrough Performance Management: Tying Performance Metrics to Business Strategy
For many organizations, there is a disconnect between strategy and day-to-day activities. Strategy, resources, and risks are discussed at the executive level

marketing strategy examples  Performance Management: Tying Performance Metrics to Business Strategy For many organizations, there is a disconnect between strategy and day-to-day activities. Strategy, resources, and risks are discussed at the executive level, but day-to-day activities and performance metrics are not connected to them. As a result, organizations can measure performance, but can’t manage it. The key to breakthrough performance management is tying performance metrics, resources, and risks to strategic Read More...
Blue Tent Marketing


marketing strategy examples  Tent Marketing Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

marketing strategy examples  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and other Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

marketing strategy examples  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.'s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product's heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More...
A CRM System Needs A Data Strategy
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact

marketing strategy examples  customers respond best to marketing appeals. This broader view can efficiently guide development of products or services to satisfy specific target groups. Guiding The Strategy To guide the development of an acquisition data strategy, answer the following: What is the best source for customers? Were they referrals, or did they find you on their own? Did they respond to direct marketing or external sources? On first contact, what information did they seek? Did the sale stem from self-service or assisted Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

marketing strategy examples  Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further with the Read More...
Business Intelligence: The Key to Optimizing Sales, Marketing and Bottom Line Results
When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies

marketing strategy examples  Key to Optimizing Sales, Marketing and Bottom Line Results When it comes to marketing, sales and customer service there’s no question that the second approach delivers higher value—especially in an age when companies are combating unprecedented competition while being forced to do more with less. The reality is this: choose the second example or risk being second best. This white paper explores why actionable business intelligence is so critical in today’s business environment and how Maximizer Read More...

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