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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy for sap


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

marketing strategy for sap  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

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Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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PeopleSoft Strategy a Good Deal for JD Edwards Customers


Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the PeopleSoft merger?

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SAP PLM


SAP PLM integrates all participants in the development process: designers, suppliers, manufacturers, and customers. SAP's product attempts to keep engineering from being a linear value chain, but rather a three-dimensional, collaborative community focused on a common goal. SAP PLM provides a solution for companies that require proactive quality management to improve equipment and plant performance. SAP PLM is delivered through mySAP Enterprise Portal, which is a role-based portal solution. The solution provides Web-based access to internal and external content, applications, and services. SAP PLM integrates with mySAP Supply Chain Management, mySAP Customer Relationship Management, mySAP Supplier Relationship Management, mySAP Exchanges, and SAP's enterprise resource planning (ERP) offerings.  

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GLOVIA G2 for ERP for Discrete Manufacturing Certification Report (2014)


GLOVIA G2 by Glovia International is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the Enterprise Resource Planning Evaluation Center. Built on a lean philosophy of business, it's a convincingly strong and viable ERP solution that provides significant value to its customers. Download the report for product analysis and in-depth analyst commentary.

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glovia G2 Is Now TEC Certified for ERP for Discrete Manufacturing


I am pleased to announce that Glovia International’s G2 enterprise resource planning (ERP) solution is now TEC Certified and available for online evaluation of ERP for discrete manufacturing solutions in TEC’s ERP Evaluation Center. Glovia has more than 30 years of experience developing its solution to meet the needs of discrete manufacturers. And, based on the data evaluated by Technology

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Commsoft Technologies Fidelio (v.6) for ERP for Distribution Certification Report


The Commsoft Technologies product Fidelio is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for distribution in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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SAP Releases Value Maps for Easier SAP Enterprise Support Navigation


SAP has announced SAP Enterprise Support value maps. The value maps are delivered via the SAP Enterprise Support Academy program, a dedicated portal with flexible entry points and aggregated views on learning assets and services content combining training, support, and deployment of best practices. They are an intelligent selection mechanism to help customers find the right services and tools.
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Netsize Mobile Marketing Survey 2009


Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns.

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