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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy for sap


SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

marketing strategy for sap  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy for sap

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

marketing strategy for sap  Success Factors Within the Marketing Framework Implement a Customer Value-Based Strategy Once the policy framework is established by senior management, among the tasks of the marketing organization is to focus on the target customers and understand the value they generate for the business. Not all customers add value to your organization. Some customers are very profitable and are critical to retain, and others may generate low profits or actually be unprofitable to serve (see Figure 3). Figure 3: Read More

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?


SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

marketing strategy for sap  with its cumbersome technical marketing in a vernacular that consisted of SAP-idiosyncratic buzzwords and acronyms not understandable to a typical business executive. While SAP has so far struggled in its attempt to develop and articulate its image and strategy for new e-commerce technologies, it has recently been making moves in the right direction to remain competitive in the new economy . The company seems to be more committed to partnerships and working with other vendors that specialize in Read More

CRM without Compromise: A Strategy for Profitable Growth


When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.

marketing strategy for sap  that insight for targeted marketing activities, up-sell opportunities, and more-personalized customer interaction. Step 3: Integrate the Web Channel Extend the interaction channels to the Internet by providing customers with an intuitive e-commerce Web site and easy-to-use online self-services ' fully integrated with the customer care center and back-office fulfillment processes. While the intention of the original plan was to replace a legacy sales force automation (SFA) system, priorities of the IT Read More

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

marketing strategy for sap  a wider group of marketing decision makers, should evaluate extensions Unica will soon provide to them. Still, current users of Marketic call center applications and/or all current users outside of France, may want to contemplate product replacement strategy over time. In the long term though, even the existing customers in France should reexamine their EMM applications needs, and decide whether they should remain on the current Marketic product, migrate to the Affinium product, or possibly consider a Read More

AIM Vision for Microsoft Dynamics GP: ERP for Discrete Manufacturing Certification Report


The AIM Computer Solutions product AIM Vision for Microsoft Dynamics GP is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Value Proposition for IBM Power Servers And i: Comparing Costs for EnterpriseOne Deployments


It is a challenging time for Oracle EnterpriseOne (E1) users. Organizations must contain IT costs and still meet business demands. In many cases, pressures to improve performance and increase efficiency are magnified by today’s economic conditions. One solution is to employ—or continue to employ—the IBM Power server platform and i for core E1 systems. Learn how four different installations fared with this solution.

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Commsoft Technologies Fidelio (v.6) for ERP for Discrete Manufacturing Certification Report


The Commsoft Technologies product Fidelio is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for discrete manufacturing in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

marketing strategy for sap  Commsoft,Commsoft Technologies,Fidelio,Fidelio v.6,discrete ERP,French ERP Read More

SAP as a Retail Market Force: More Fact Than Fiction


Can SAP, a market and technology leader in business management software, translate its success in the manufacturing industry to retail? TEC principal analyst P.J. Jakovljevic reviews the complexities of this master vertical and the steps SAP has taken to address them. The ensuing candid discussion with the SAP Retail Industry team sheds some light on SAP’s strategy with regard to the retail industry.

marketing strategy for sap  of new product launches, marketing campaigns, competitive intelligence, brand management, and sales cycle acceleration. The first SAP products with integrations to SAP Social Media Analytics deployable as on-premise and on-demand solutions are planned for the first half of 2012. TEC: What is your mobility strategy, especially in light of the addition of Sybase to your roster? SAP Retail: While retail executives rush ahead to equip their workforces with mobile devices, their CIOs must maintain a watchful Read More

Will SAP HANA’s Big Data Usher SAP into the Intelligent BPM Elite?


SAP recently announced a new intelligent business operations bundle that aims to help organizations infuse big data insights in real time into their processes to work smarter and improve responsiveness to threats and opportunities.

marketing strategy for sap  BPM, SAP, BI, business intelligence, business process, SAP HANA, big data, iBPM, intelligent business process, Read More

Transition for Manhattan Associates Necessary for Long Term Growth


Based in Atlanta, Georgia, $78 million Manhattan Associates, Inc. develops, markets, and supports supply chain execution systems for distribution center management and Internet fulfillment. 1999 was a difficult year for the vendor, marked by reorganization and management turnover in the midst of rapid corporate expansion. Completing its transition to an Internet enabler will be important for Manhattan's long term future.

marketing strategy for sap  transportation management capabilities. Its marketing strategy lacks the intelligence to resolve PkMS's highly interrelated warehousing and transportation features. The nuances of this interoperability are lost when Manhattan's message reaches the IT community. Undefined Internet product strategy: Apart from its success in providing fulfillment back-ends for Internet retailers (See TEC News Analysis article: Manhattan Associates' New Partnership with CommercialWare ), Manhattan lacks web-enabled Read More

ProfitKey’s Rapid Response Manufacturing (v. 7.7.1) for ERP for Engineer-to-Order (ETO) Manufacturing Certification Report


ProfitKey’s Rapid Response Manufacturing (v. 7.7.1) is TEC Certified for online evaluation of enterprise resource planning (ERP) for engineer-to-order (ETO) manufacturing solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Tailoring SAP Data Management for Companies of All Sizes


The need for accurate data management such as upload or download of data between a company’s data sources and SAP systems is more critical than ever. Users are relying on manual operations, which are inherently error-prone, and time- and resource-intensive. Today's environment requires enterprise-class automation to overcome these challenges of data management. Learn about one solution that can help improve SAP data management.

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Ability 585 for ERP for Manufacturing (SMB) Certification Report


Ability 585 is TEC Certified for online evaluation of enterprise resource planning (ERP) for manufacturing (SMB) solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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