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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing strategy free sample


Energy Innovator Implements a New Business Model with mySAP
Capstone Turbine Corporation, an energy innovator, needed to implement management, business model, and strategy changes. It also needed to improve product

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy free sample

Should interBiz Mean Intelligence And Prediction Beyond ERP? - Part 2: Challenges and Market Impact


InterBiz remains one of the most widely used of the upper-mid-range ERP vendors. It has done much to rejuvenate its acquired enterprise applications arsenal. What remains is disseminating a clear message on which market the combined set of products has been targeting.

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PeopleSoft Revamps World for Its Mid-Market "Express" Conquest Part Four: Challenges and User Recommendations


PeopleSoft needs to more efficiently mine its client base by doing a better job of selling the broadened offering, by getting its affiliate channel both excited about the product portfolio and by upgrading the channel's ability to sell.

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Commerce One Conducts Its Soul-Searching Metamorphosis Part Two: Challenges and User Recommendations


Commerce One is seemingly stuck with yet another identity crisis being a novice provider of a Web services-based integration platform and being a still fledgling provider of business application suite built on top of that platform, and which has not yet successfully competed in the SRM arena.

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Case Study: Manitou


Manitou, a global producer of complex make-to-order forklift trucks, wanted to optimize sales processes to overcome several challenges, including a lack of visibility into the order pipeline, and order capture that was prone to errors. After deploying Chameleon, sales channels can access current and accurate product and pricing info, and order capture is not only faster, but more efficient. Learn about other benefits.

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Razorfish: A Pure Play Offering Digital Strategy


Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists. However, Razorfish is developing niche expertise in these areas.

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Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Active Strategy


Active Strategy provides software and services that focus on strategy and performance management, and performance measurement.

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Understanding Strategy Execution


It’s not enough to develop a strategy for your enterprise; real success comes from effective execution of that strategy. Prioritization, improvement, and control are the key steps involved in enterprise strategy execution. But before leaping right into deployment, you might need a few more details. Learn how planning your objectives and fixing performance gaps gives you control of improvement gains—now and in the future.

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