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Energy Innovator Implements a New Business Model with mySAP
Capstone Turbine Corporation, an energy innovator, needed to implement management, business model, and strategy changes. It also needed to improve product

marketing strategy free sample  Leadership Business Model | Marketing Business Model | Media Business Model | Membership Business Model | Model Business Plan | New Business Model | Online Business Model | Open Business Model | Organization Business Model | Platform Business Model | Porter Business Model | Processes Business Model | Proven Business Model | Retail Business Model | Revenue Business Model | Service Business Model | Shared Business Model | Simple Business Model | Software Business Model | Unique Business Model | Viable Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing strategy free sample


Case Study: Manitou
Manitou, a global producer of complex make-to-order forklift trucks, wanted to optimize sales processes to overcome several challenges, including a lack of

marketing strategy free sample  the different stakeholders (sales, marketing, manufacturing and engineering) involved in the definition of a product offering and guide them through a structured process that ultimately defines the configuration model. The result is an easy to understand blueprint model defining all the rules and constraints of the product. This model is simple to update and maintain, and provides a documented description of the product offering. By following the Cameleon Model Designer methodology and using Cameleon's Read More...
Should interBiz Mean Intelligence And Prediction Beyond ERP? - Part 2: Challenges and Market Impact
InterBiz remains one of the most widely used of the upper-mid-range ERP vendors. It has done much to rejuvenate its acquired enterprise applications arsenal

marketing strategy free sample  the perception of poor marketing owing to problems stemming from ongoing re-branding of the collection of older generation ERP products that includes MANMAN, PRMS, CAS, and MAXCIM. While the BizWork initiative has breathed a fresh air into venerable but almost antiquated applications, interBiz must rebuild somewhat lagging momentum by attracting new users. Playing to its strengths by capitalizing on CA's huge investment in enterprise infrastructure management and business intelligence component, Read More...
Commerce One Conducts Its Soul-Searching Metamorphosis Part Two: Challenges and User Recommendations
Commerce One is seemingly stuck with yet another identity crisis being a novice provider of a Web services-based integration platform and being a still

marketing strategy free sample  of its sales & marketing capabilities and customer mindshare in its native SRM and exchange markets. The firm is seemingly stuck with yet another identity crisis being a novice provider of a Web services-based integration platform and being a still fledgling provider of business application suite built on top of that platform, and which has not yet successfully competed in the SRM arena. The problem also stems from the fact that these two markets are very different, and focusing on one dilutes the effort Read More...
PeopleSoft Revamps World for Its Mid-Market
PeopleSoft needs to more efficiently mine its client base by doing a better job of selling the broadened offering, by getting its affiliate channel both excited

marketing strategy free sample  without any significant orchestrated marketing and sales effort). No wonder then that the most likely torch bearing proponent at this stage will be IBM and its channel of iSeries resellers and distributors. Even pre-merger PeopleSoft and IBM have had some history since early in 2001. They announced a partnership to speed up the delivery of business applications for small and medium businesses (SMB), as PeopleSoft had early targeted IBM Business Partners to offer mid-market prospects a rapid deployment Read More...
Active Strategy


marketing strategy free sample  Strategy Read More...
HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse
HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition

marketing strategy free sample  2013 Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

marketing strategy free sample  Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how how Epicor is responding to its customers’ biggest challenges, what the SMB market is looking for in a human capital management (HCM) solution, and what’s coming up in Epicor HCM. Read More...
Manage the Global Workforce with a True Cloud Strategy
Oracle VP of HCM Product Strategy Humair Ghauri details the importance of evaluating cloud vendors for security, integration, and extensibility.

marketing strategy free sample  the Global Workforce with a True Cloud Strategy Read More...
Razorfish: A Pure Play Offering Digital Strategy
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP) offerings. Pure plays have and are

marketing strategy free sample  coordinate web designers and marketing, and orchestrate the creation of the e-business Currently, Razorfish has 35 people dedicated to its User Intelligence team, with regional centers in London and New York. The expertise of these associates are linked through Razorfish's internal network. When necessary, these core personnel will travel to bolster local teams. Each office generally has at least one proponent familiar with User Intelligence tools and methodologies. Regional Differences in Services The Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

marketing strategy free sample  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

marketing strategy free sample  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More...
Digitize Your Product Strategy
Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi

marketing strategy free sample  Your Product Strategy Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi-annual or even annual meetings. However, this often raises balance or alignment issues only after millions of dollars have been spent. What’s needed is real-time information that can be used to conduct continuous, automated assessment of portfolio status. Read More...
NetSuite Two-tier ERP Strategy Kit
If you are a multi-company enterprise, then this Two-tier ERP Strategy Kit will show you how to grow your satellite divisions while cutting costs. Including

marketing strategy free sample  Two-tier ERP Strategy Kit If you are a multi-company enterprise, then this Two-tier ERP Strategy Kit will show you how to grow your satellite divisions while cutting costs. Including analyst research, whitepapers, and real-world case studies, this Kit shows how you can equip your subsidiaries with a more agile, flexible cloud enterprise resource planning (ERP) system while maintaining your headquarters on-premise ERP instance of SAP or Oracle. Read More...

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