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 marketing strategy free sample


Should interBiz Mean Intelligence And Prediction Beyond ERP? - Part 2: Challenges and Market Impact
InterBiz remains one of the most widely used of the upper-mid-range ERP vendors. It has done much to rejuvenate its acquired enterprise applications arsenal

marketing strategy free sample  the perception of poor marketing owing to problems stemming from ongoing re-branding of the collection of older generation ERP products that includes MANMAN, PRMS, CAS, and MAXCIM. While the BizWork initiative has breathed a fresh air into venerable but almost antiquated applications, interBiz must rebuild somewhat lagging momentum by attracting new users. Playing to its strengths by capitalizing on CA's huge investment in enterprise infrastructure management and business intelligence component,

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Documents related to » marketing strategy free sample

PeopleSoft Internationalizes Its Mid-Market Forays Part 2: Challenges & User Recommendations


Despite the challenges, PeopleSoft has raised the bar in providing solutions for smaller enterprises, and Tier 2 and Tier 3 vendors might be in for a tough battle to defend their turf, especially as they are concurrently trying to expand and modernize their products with ever diminishing resources and wary prospects. PeopleSoft is undeniably a tenacious and persistent fighter able to endure the long hauls.

marketing strategy free sample  than commercial success, snazzy marketing collaterals and brand recognition, some may be unimpressed (if not deterred) by having to deal with haughty PeopleSoft, IBM or other Big 5 consultancy staffers. To that end, local darlings like Adonix in France, Exact and Scala in the Netherlands, or PRONTO Software in Australia might represent preferable alternatives. Additionally, PeopleSoft has long endured criticism from competitors and analysts at what they have portrayed it as a lightweight SCM product Read More

PeopleSoft Revamps World for Its Mid-Market "Express" Conquest Part Four: Challenges and User Recommendations


PeopleSoft needs to more efficiently mine its client base by doing a better job of selling the broadened offering, by getting its affiliate channel both excited about the product portfolio and by upgrading the channel's ability to sell.

marketing strategy free sample  without any significant orchestrated marketing and sales effort). No wonder then that the most likely torch bearing proponent at this stage will be IBM and its channel of iSeries resellers and distributors. Even pre-merger PeopleSoft and IBM have had some history since early in 2001. They announced a partnership to speed up the delivery of business applications for small and medium businesses (SMB), as PeopleSoft had early targeted IBM Business Partners to offer mid-market prospects a rapid deployment Read More

Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Two: Event Summary Continued


During Insights 2003, Best Software announced several new industry-specific kits and a strategic acquisition in support of its vertical product strategy, which targets manufacturers, distributors, nonprofits and accountants. More than 40,000 accounting and bookkeeping firms currently use or recommend Best Software products.

marketing strategy free sample  divest and discontinue selling, marketing, and supporting the Abra Enterprise and Abra Online products in the US. Namely, on May 20, Kronos Incorporated (Nasdaq: KRON) announced it has acquired the Abra Enterprise customer base in a cash purchase transaction with Best Software. Best Software's Abra Suite solution is unaffected by the transaction. Best Software recognized that Abra Enterprise was designed for larger businesses with 250 to 2,500 employees, which require more complexity in their solutions Read More

Case Study: Manitou


Manitou, a global producer of complex make-to-order forklift trucks, wanted to optimize sales processes to overcome several challenges, including a lack of visibility into the order pipeline, and order capture that was prone to errors. After deploying Chameleon, sales channels can access current and accurate product and pricing info, and order capture is not only faster, but more efficient. Learn about other benefits.

marketing strategy free sample  the different stakeholders (sales, marketing, manufacturing and engineering) involved in the definition of a product offering and guide them through a structured process that ultimately defines the configuration model. The result is an easy to understand blueprint model defining all the rules and constraints of the product. This model is simple to update and maintain, and provides a documented description of the product offering. By following the Cameleon Model Designer methodology and using Cameleon's Read More

Will Recent Acquisition Catalyze Catalyst’s Strategy? Part Two: Current Strategy


Catalyst is one of the first supply chain execution suppliers to offer both the "flow-through" functionality and traditional warehouse management features in one system, allowing a facility to run in either or both modes. Its current strategy, termed "Best-for-Business," is to offer componentized products based on an open, modular technology, and solution-neutral consulting services driven by customers' business goals.

marketing strategy free sample  Recent Acquisition Catalyze Catalyst’s Strategy? Part Two: Current Strategy Current Strategy Catalyst International, Inc. , a global provider of supply chain execution (SCE) applications, recently finalized the sale of all its outstanding shares to ComVest Investment Partners ( www.comvest.com ), an institutional private investment firm. As a result of the acquisition, a company formed by ComVest was merged into Catalyst, while the shareholders of Catalyst received $2.50 (USD) per share in cash. Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

marketing strategy free sample  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing strategy free sample  Marketing, Inc. Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

marketing strategy free sample  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

Active Strategy


Active Strategy provides software and services that focus on strategy and performance management, and performance measurement.

marketing strategy free sample  Strategy Active Strategy provides software and services that focus on strategy and performance management, and performance measurement. Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

marketing strategy free sample  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

marketing strategy free sample  bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals. Read More

Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top

marketing strategy free sample  Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a customer’s Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing strategy free sample  Tent Marketing Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

marketing strategy free sample  To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics. Read More