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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy proposal


Configurability Strategy: A Competitive Advantage
To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using

marketing strategy proposal  (BOM) . It defines marketing factors, major assemblies, required performance and target pricing. This special BOM is the basis for more detailed product development in the following related elements. Product Modularization - developing smaller sub-systems to be able to function properly when assembled and tested as an end item. It is required for a configurability strategy and is an effective design approach if precise, unambiguous and complete. The tangible goals of product modularization are to: Avoid

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy proposal

Deltek Remains the Master of Its Selected Few Domains Part Five: Deltek’s Major Product Lines


Within its marketing and proposal automation product, Deltek espouses an emerging CRM derivative known as client relationship management, which should help firms track client relationships in a more sophisticated manner than through methods such as referral or word-of-mouth, which were appropriate during their start-up phases.

marketing strategy proposal  the tools that sales, marketing and business development need to create winning proposals and feature embedded reports, activity tracking, forecasting, calendaring, and MS Outlook and e-mail integration. Deltek Time Collection (formerly ET Enterprise) and Deltek Employee Expense products provide increased management visibility and control of projects and operations by tracking daily labor activity and historical data. It gives supervisors, project managers, and executives access to pertinent information Read More

CDC Software Wins at the Pivotal Auction. Now What? Part One: Event Summary


While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential suitors, the time for some decisive moves is now, given that competitive pressures will not go away, but rather will intensify.

marketing strategy proposal  CDC Software, and increasing marketing spending by up to 200 percent. Pivotal will operate as a distinct business unit within CDC Software, which should provide Pivotal with significant financial support in its profitable and growing operations: a $363 million cash position as of September 30, 2003 and an $830 million market capitalization as of December 4, 2003. The Pivotal strategy, brand, product architecture, cross industry applications, vertical applications, partners, people, and management team Read More

Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service


Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

marketing strategy proposal  disappointed with the outcome. Marketing staff didn't have meaningful insights into responses to individual campaigns, and customer data was perpetually out-of-date. By the time new leads reached the sales force, they were cold. Cold leads, proclaimed the CEO in a different company, are no excuse! For this European telecommunications operator, the key issue driving sales strategy in business-to-business markets was commoditization. The CEO asked his VP of sales exactly why revenue targets weren't Read More

Deltek Remains the Master of Its Selected Few Domains Part Three: Company Background and Market Strategy


Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for Deltek has been providing additional front-office software applications to its clients.

marketing strategy proposal  increasing its sales and marketing efforts internationally. International Business Strategy With a roster of international clients including pharmaceutical company Kendle International (Germany) and General Dynamics (Saudi Arabia), Deltek has achieved a certain presence in international markets. However, as seen in the recent hiring of partnering expert Yousef Bayou as Director of International Business, Deltek's international business strategy is being refocused from targeting users to marketing and Read More

Create an Intelligent Analytics Strategy for Your Organization


A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner.

marketing strategy proposal  an Intelligent Analytics Strategy for Your Organization A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner. Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

marketing strategy proposal  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

NetSuite Two-tier ERP Strategy Kit


If you are a multi-company enterprise, then this Two-tier ERP Strategy Kit will show you how to grow your satellite divisions while cutting costs. Including analyst research, whitepapers, and real-world case studies, this Kit shows how you can equip your subsidiaries with a more agile, flexible cloud enterprise resource planning (ERP) system while maintaining your headquarters on-premise ERP instance of SAP or Oracle.

marketing strategy proposal  Two-tier ERP Strategy Kit If you are a multi-company enterprise, then this Two-tier ERP Strategy Kit will show you how to grow your satellite divisions while cutting costs. Including analyst research, whitepapers, and real-world case studies, this Kit shows how you can equip your subsidiaries with a more agile, flexible cloud enterprise resource planning (ERP) system while maintaining your headquarters on-premise ERP instance of SAP or Oracle. Read More

Managing Financial Performance: Closing the Gap Between Strategy and Execution


In Managing Financial Performance: Closing the Gap Between Strategy and Execution, learn how a unified, closed-loop performance management system...

marketing strategy proposal  Financial Performance: Closing the Gap Between Strategy and Execution Managing Financial Performance: Closing the Gap Between Strategy and Execution Virtually all businesses produce plans and budgets—and then measure company progress against objectives. But high-performing companies go a step further by employing an enterprise performance management (EPM) solution to measure, manage, and monitor performance. In Managing Financial Performance: Closing the Gap Between Strategy and Execution , Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

marketing strategy proposal  Analyze, and Manage: Optimizing Marketing Results with Business Analytics By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

marketing strategy proposal  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and Read More

Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing strategy proposal  Sales Leads (TSL Marketing) Read More

The Role of Cloud in Your Storage and Data Protection Strategy


Find out in Making Cloud an Integral Part of Your Enterprise Storage and Data Protection Strategy.

marketing strategy proposal  Role of Cloud in Your Storage and Data Protection Strategy The Role of Cloud in Your Storage and Data Protection Strategy Cloud storage is gaining in popularity with companies seeking a more efficient, dynamic, and responsive IT environment. But what are the issues and challenges involved? And how do you make sense of a bewildering maze of cloud storage options? Find out in Making Cloud an Integral Part of Your Enterprise Storage and Data Protection Strategy . In this practical IDC report, you'll learn Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing strategy proposal  Marketing, Inc. Read More

Mid-Market Strategy: International Enterprise Solutions


Adonix marks its strategy with two catchwords: "growth" and "independence". It has carefully assessed and added acquisitions to broaden Adonix X3 suite's functional scope, licenses and services; and continues nurture internal development with its own resources.

marketing strategy proposal  functionality, including contact management, marketing campaigns and after-sale service; and finance, which includes budgeting, allocations, analytical accounting, accounts receivable AR, accounts payable (AP) and general ledger (GL). All of these are on a single common architecture. Incidentally, the Internet-based product architecture for the extended enterprise, (without any code on the client side) runs using a standard Web browser, enables remote offices and traveling users, and secure real-time Read More