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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy proposal


Configurability Strategy: A Competitive Advantage
To gain a competitive advantage, manufacturing companies that sell complex products are implementing a configurability strategy that provides more options using

marketing strategy proposal  (BOM) . It defines marketing factors, major assemblies, required performance and target pricing. This special BOM is the basis for more detailed product development in the following related elements. Product Modularization - developing smaller sub-systems to be able to function properly when assembled and tested as an end item. It is required for a configurability strategy and is an effective design approach if precise, unambiguous and complete. The tangible goals of product modularization are to: Avoid

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy proposal

Instead of Discounting, Back Some Value Out of Your Proposal


Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself.

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Deltek Remains the Master of Its Selected Few Domains Part Three: Company Background and Market Strategy


Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for Deltek has been providing additional front-office software applications to its clients.

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Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service


Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

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CDC Software Wins at the Pivotal Auction. Now What? Part One: Event Summary


While Pivotal might have temporarily mitigated its protracted troubles by having the privilege to choose between three potential suitors, the time for some decisive moves is now, given that competitive pressures will not go away, but rather will intensify.

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Infor ION-izes its Open SOA Strategy - Part 2


Part 1 of this blog series started by analyzing a certain change of the guard and a related product strategy shift at Infor. Two late June 2010 news announcements, which were entitled “Infor Simplifies Connectivity and Data Sharing with Infor ION(tm)” and “Infor Selects Microsoft as Preferred Technology and Tools Provider for Infor Software," were then demystified in an

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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NetSuite Two-tier ERP Strategy Kit


If you are a multi-company enterprise, then this Two-tier ERP Strategy Kit will show you how to grow your satellite divisions while cutting costs. Including analyst research, whitepapers, and real-world case studies, this Kit shows how you can equip your subsidiaries with a more agile, flexible cloud enterprise resource planning (ERP) system while maintaining your headquarters on-premise ERP instance of SAP or Oracle.

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Active Strategy


Active Strategy provides software and services that focus on strategy and performance management, and performance measurement.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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