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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy sample


6 Steps for Linking Corporate Strategy to the Budget
Ask any three people in an organization why they budget and you’ll get three different answers. But no one says they budget in order to direct the way in which

marketing strategy sample  The operational manager from marketing has recorded three supporting tactics: a communication program, a conference, and a loyalty program. Step 5: Assess and Mitigate Risks Once operational managers have developed their tactics, the completed plan can be assessed. Ask the following questions: Is the plan realistic? Make sure that the planned tactics will really help to make the strategy successful. Is the plan affordable? Make certain that the financial benefits will outweigh the costs. What risks do

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy sample

Addressing Strategy Management and the Balanced Scorecard


Organizations often see a significant gap between their strategic plans and their ability to execute them, and many try to implement scorecards to solve precisely this problem. Unfortunately, most organizations look solely at the warning lights (how close are expenses and revenue to budget) rather than focusing on where they want to go—and how they’re going to get there.

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10 Steps to Continuous Compliance: Putting in Place an Enterprise-wide Compliance Strategy


Understanding the full scope of risk in today’s complex business environment is a must for achieving compliance with governmental mandates and industry regulations. However, many companies have a limited perception of risk and struggle to make compliance an enterprise-wide, integrated process. Compliance is no longer a one-time isolated project; it’s an ongoing effort—and you’re just tens steps away from discovering why.

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Mid-Market Strategy: International Enterprise Solutions


Adonix marks its strategy with two catchwords: "growth" and "independence". It has carefully assessed and added acquisitions to broaden Adonix X3 suite's functional scope, licenses and services; and continues nurture internal development with its own resources.

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Energy Innovator Implements a New Business Model with mySAP


Capstone Turbine Corporation, an energy innovator, needed to implement management, business model, and strategy changes. It also needed to improve product reliability, modularize configurations, and provide visibility. By using SAP products, such as SAP BI, SAP EP, and SAP Best Practices, it realized performance measures for key business activities, and improved sales and inventory management.

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The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

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Managing Financial Performance: Closing the Gap Between Strategy and Execution


In Managing Financial Performance: Closing the Gap Between Strategy and Execution, learn how a unified, closed-loop performance management system...

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A CRM System Needs A Data Strategy


A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

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CRM Without Compromise: A Strategy for Profitable Growth


Find out in CRM Without Compromise: A Strategy for Profitable Growth.

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SSA Global--The Right Product Strategy


SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy.

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Is a Two-tier ERP Strategy Right for You?


A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs. The moniker “two tier” emerged, as one tier will often consist of one tier-one ERP solution—SAP, Oracle, or Microsoft Dynamics AX, along with one or more of tier-two or tier-three solutions. In this post, we’ll look into the reasons why a

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