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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing strategy samples


Case Study: Fetco Home Decor
Fetco Home Decor, designer and wholesaler of fashion frames and other décor products, was relying on Excel spreadsheets to perform its forecasting process. The

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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4 Essential Components for Successful Sales


Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize the need to make changes within their own sales force. Often sales professionals don’t have the proper skills or tools needed to be successful. But by integrating the four sales process components, they’ll be able to capture information that can be used to place them high above the competition.

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Interview with NGC Marketer—Flushing Out the Value Prop


New Generation Computing, Inc. (NGC) provides best-of-breed enterprise solutions for PLM, global sourcing/supply chain management, and ERP, along with a full range of consulting services for apparel and fashion companies. TEC's P.J. Jakovlevic recently sat down with Mark Burstein, NGC's president of sales, marketing, and R&D, to get his take on the company's offerings, competitive landscape, and growth strategies.

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Developing an Effective CMMS Implementation Plan


Today’s maintenance staff is tasked with doing more with less. The challenge here is that their efficiency ratings when measured can be as low as 10% to 40%. So where does your maintenance department stand in terms of these statistics? Although CMMS software has been around for more than 20 years, and the adoption rate continues to climb, many companies still struggle with creating an efficient centralized maintenance and operations program.

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Employee Performance Management: Making It a Reality in Your Organization


Over 90 percent of human resources (HR) professionals rate employee performance management (EPM) as a top priority. Yet considerably fewer have EPM systems deployed within their organizations, mostly because of concerns about presenting a persuasive case for such projects to executive management. However, a structured approach to selecting, planning for, and implementing an EPM solution can help alleviate those concerns.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Mid-Market Strategy: International Enterprise Solutions


Adonix marks its strategy with two catchwords: "growth" and "independence". It has carefully assessed and added acquisitions to broaden Adonix X3 suite's functional scope, licenses and services; and continues nurture internal development with its own resources.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Online Marketing: Content Marketing to Keep Google Happy


There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards.

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