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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 marketing strategy


Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing

marketing strategy  basic questions: Is your marketing claim important to the target market? Is it unique? Is it consistently executed? It's a good idea to audit your message strategy every 12 months. By doing so, you'll stay on top of your competitors' marketing, and have confidence that you are delivering the right message to the market. There's a lot of information you'll need to gather to answer each question accurately. Before getting into the details of what you need and why, here's a quick summary of the audit

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing strategy

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

marketing strategy  is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Motivation The benefits of vertical Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

marketing strategy  Success Factors Within the Marketing Framework Implement a Customer Value-Based Strategy Once the policy framework is established by senior management, among the tasks of the marketing organization is to focus on the target customers and understand the value they generate for the business. Not all customers add value to your organization. Some customers are very profitable and are critical to retain, and others may generate low profits or actually be unprofitable to serve (see Figure 3). Figure 3: Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

marketing strategy  role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

RFID Architecture Strategy


Early adopters of radio frequency identification (RFID) are beginning to look at enterprise scale solution design and integration are emerging as key focus areas. Infosys has designed an optimal RFID architecture strategy based on lessons learnt from early adopters and Infosys experience in providing real time control and data acquisition solutions in the telecom and process control industries.

marketing strategy  Design Strategies | Architecture Marketing Strategies | Architecture Strategy | Brand Architecture Strategy | Data Architecture Strategy | Enterprise Architecture Strategy | Application Architecture Strategy | Information Architecture Strategy | Architecture Business Strategy | Management Strategies Architecture | Network Architecture Strategy | Product Strategy Architecture | Strategy Architecture Key | Architecture Strategy Transformation | Strategy Architecture Practice | Strategy Architecture Success Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

marketing strategy  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

marketing strategy  Marketing Cloud Unveiled Today Today at Dreamforce Salesforce introduced the  Marketing Cloud . The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

marketing strategy  bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals. Read More

Digitize Your Product Strategy


Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi-annual or even annual meetings. However, this often raises balance or alignment issues only after millions of dollars have been spent. What’s needed is real-time information that can be used to conduct continuous, automated assessment of portfolio status.

marketing strategy  Your Product Strategy Unfortunately, the portfolio management processes that experts have advocated for years—and that many organizations have implemented—often take the form of semi-annual or even annual meetings. However, this often raises balance or alignment issues only after millions of dollars have been spent. What’s needed is real-time information that can be used to conduct continuous, automated assessment of portfolio status. Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

marketing strategy  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

Technology Sales Leads (TSL Marketing)


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

marketing strategy  Sales Leads (TSL Marketing) Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

marketing strategy  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More

Making Strategy Real


How can management communicate the organization’s strategy effectively and assure that the entire organization has bought into it and is aligned with it? Business performance optimization systems are an important tool for success. By using business performance optimization systems, employees are empowered to confidently make timely, strategically-aligned decisions based upon facts, not intuition or corporate politics. See how.

marketing strategy  Strategy Real How can management communicate the organization’s strategy effectively and assure that the entire organization has bought into it and is aligned with it? Business performance optimization systems are an important tool for success. By using business performance optimization systems, employees are empowered to confidently make timely, strategically-aligned decisions based upon facts, not intuition or corporate politics. See how. Read More

4 Ways Sales and Marketing Should Use Training to Drive Revenue


This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

marketing strategy  Ways Sales and Marketing Should Use Training to Drive Revenue This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. Read More

PeopleSoft Strategy a Good Deal for JD Edwards Customers


Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the PeopleSoft merger?

marketing strategy  cities across the world Marketing expense—half the brochures, less advertising etc. Offshore development and support to consulting, providing cost effective 7x24 delivery capabilities PeopleSoft's very articulate CFO was quite specific about the numbers of reductions in these areas—which is sad for the people, but good for customers. Virtually no reductions were coming from development and consulting—the key components of a software firm that add value for clients. Ram Gupta, PeopleSoft's top Read More