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New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

marketing summary templates  Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing summary templates


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

marketing summary templates  Becoming Best-run , Competitive Marketing Strategies . EXECUTIVE SUMMARY Today, companies judge the success of their marketing organization on its ability to drive customer demands, and marketers are being held accountable for their contributions to profitable growth. Growth and profitability objectives are becoming particularly challenging amid customer demands for lower prices and customized products, more personalized interactions across an increasing number of touch points, a need by companies for Read More...
AspenTech Searching for Definition in FY2000
Founded in 1981 as a developer of computer-aided chemical engineering software, Aspen's growth has resulted in a wide variety of applications for management and

marketing summary templates  probability). Vendor Recommendations Focus marketing and R&D efforts around core applications, especially template solutions for SCM. The recently announced Semiconductor Global Planner represents a positive step in this direction. Increase investment in sales and marketing to boost revenues and integrate acquired organizations: Aspen's sales and marketing investment has fallen 8% over the last five years, in spite of making 16 acquisitions over the same time period. Leverage their position in the Read More...
Process PLM Vendor Sequencia Adds Portfolio Management
Sequencia extends its Process Product Lifecycle Management (PLM) offering with portfolio management, leading the impact of the solution into the executive suite

marketing summary templates  Sequencia's Vice President of Marketing comments, While working with the industry, it became obvious that a major problem was the ability to manage the wide array of projects that existed in many companies. We formed the Prosight partnership to allow the industry to automate this difficult management process. Better portfolio management leads to better decision making, increasing the power and effectiveness of innovation. User Recommendations Process companies with an emphasis on innovation as Read More...
Emptoris
Emptoris, an upbeat provider of strategic sourcing software for the global 5000 companies, announced its acquisition of spend management specialist Zeborg

marketing summary templates  fully staffed with sales, marketing and technical personnel and will be based in Berlin. Prior to that, Emptoris opened its European headquarters in the UK in 2002. According to Avner Schneur, President and CEO of Emptoris, the vendor has experienced tremendous growth in Europe over the last year through a number of customers wins with large European companies. In fact, today Europe represents 35 percent of the company's total revenue, which we estimate is in the range of $10 million. This is Part One of Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

marketing summary templates  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to manage Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

marketing summary templates  Mission-“Big Data” Sales & Marketing Apps PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness. Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

marketing summary templates  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More...
Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of

marketing summary templates  Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market real estate? Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

marketing summary templates  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More...
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work

marketing summary templates  bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals. Read More...
The Many Faces of PLM Part One: Event Summary
Product Lifecycle Management (PLM) software solutions, like many of the application suites that have come before it, are a collection of different offerings

marketing summary templates  strong roots in product marketing and commercialization and evolved from vendors offering Project Management, Stage Gate Automation and Portfolio Management. The final major category of vendors that are active in the PLM market are the enterprise suite providers. These vendors have strong history in implementing best practice business processes that are integrated across departmental and enterprise boundaries, and have developed PLM as an offering in conjunction with their ERP systems. But PLM is not Read More...
How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

marketing summary templates  Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You'll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful Read More...
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

marketing summary templates  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, Read More...

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