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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing system diagram


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Overcoming Barriers to Collaboration with Trading Partners


These days, there is increasing pressure on companies to become more efficient and reduce the bottom line. Improving communication with suppliers, partners, and customers can dramatically optimize business processes and increase responsiveness. But how can you easily improve these channels of communication? Web-based enterprise resource planning (ERP) systems that support Web 2.0 collaboration tools can help. Learn more.

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Microsoft Dynamics and the 2007 Microsoft Office System: Integration Highlights


Business management solution users spend most of their time “heads down” in the business application, but they also need to use communication and desktop productivity tools. Thus, business solutions need familiar, easy-to-learn user interfaces. They need to be “process-centric” and role-based. And they need to provide a bridge between the worlds of structured business applications and unstructured desktop productivity software.

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Successful Manufacturing in a Competitive Market


Order-driven manufacturers—those who engineer-to-order (ETO), assemble-to-order (ATO), and make-to-order (MTO)—face numerous challenges. To stay competitive, they must contend with increased competition, more demanding customers, and the need to refine business processes. Learn how enterprise resource planning (ERP) software can help your company meet marketplace challenges and create sustainable competitive advantages.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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How to Sell Management on a New IP-Based Phone System


An Internet protocol (IP) phone system transforms your phone system into a next-generation communications hub, complete with technologies that let your organization improve customer service and cut costs. An IP-based phone system piggybacks on your IP-network, connecting to the public-switched telephone network (PSTN) via your Internet connection. Use this checklist to sell management on a new IP-based phone system.

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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Checklist for Phone System Buyers


Are you in the market for a business phone system? With the broad array of features available in phone systems today and the full spectrum of providers who sell them, purchasing a new phone system for your business can be a daunting task. Read these condensed best practices to get the right information and ask phone system vendors specific, detailed questions to make the optimal decision to meet your communication needs.

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Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

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