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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing system products


Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

marketing system products  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing system products

Case Study: Rich Products Corporation


Rich’s legacy IT systems could not interoperate with platforms and applications among departments, preventing a single, centralized view of the product development process and limiting collaboration. The company decided it needed a new product lifecycle management (PLM) system to integrate and accelerate PLM processes. Rich’s new system supports research and development (R&D), formula management, and more.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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The Quadstone System


Quadstone sells three products components within the Quadstone System: Decisionhouse, Transactionhouse, and Actionhouse. Decisionhouse is the flagship product—it combines customer data discovery with automated predictive modeling. Transactionhouse is used to gather data from various sources (relational databases, operational data stores, log, and flat files) into the Quadstone System and perform the necessary data transformations in order to create a single customer view. Actionhouse is used to allow the reuse of the results of the analytical process (selections, rules, models, scores) within operational enviornments such as marketing automation packages, call center systems or ecommerce systems.  

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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Case Study: Anderson Power Products


Anderson Power Products manufactures power connectors for telecommunications and other industries. The company, needing to consolidate data for its standard and customized products across five global locations, found an enterprise resource planning (ERP) solution that offers one reliable point of entry. Discover how the ERP solution helped improve shipping, customer relationships, financial reporting time, and more.

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Phone System Buying Checklist


Download this checklist of items to consider before you purchase a new phone system for your business. Ideally, you should answer yes to each of these questions before you buy!

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Chatsworth Products, Inc.


Chatsworth Products, Inc. (CPI), a leading provider of structural support systems used to optimize, store, and secure valuable computer, data, and communications equipment, needed to establish a new, fully-integrated enterprise resource planning (ERP) system to replace its customized 10+ year-old legacy system. See how TEC helped CPI define its requirements, develop a short list of vendors, and select the right solution.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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SMB Phone System Buyer's Guide


The SMB Phone Systems Buyers Guide makes it easy.

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8 Questions to Ask to Successfully Negotiate a Phone System Deal


Learn how to get the right phone system for your company's requirements in 8 Questions to Ask to Successfully Negotiate a Phone System Deal.

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