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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 marketing system products


Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

marketing system products  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing system products

The Quadstone System


Quadstone sells three products components within the Quadstone System: Decisionhouse, Transactionhouse, and Actionhouse. Decisionhouse is the flagship product—it combines customer data discovery with automated predictive modeling. Transactionhouse is used to gather data from various sources (relational databases, operational data stores, log, and flat files) into the Quadstone System and perform the necessary data transformations in order to create a single customer view. Actionhouse is used to allow the reuse of the results of the analytical process (selections, rules, models, scores) within operational enviornments such as marketing automation packages, call center systems or ecommerce systems.  

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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Case Study: Martin’s Wood Products


Martin’s Wood Products, producers of solid wood furniture for over 20 years, is a family-run business that has aimed to keep pace with the enterprise resource planning (ERP) advances of the 21st century. To bring costing under control, and to automatically place accurate and consistent work orders on the shop floor, the company uses an ERP and product configurator solution. Learn more about how the solutions help the company.

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Most Overlooked Features when Buying a Business Phone System


When buying a new business phone system you are faced with a wide variety of phone features to choose from. Before you buy, make sure you don’t overlook these commonly forgotten features. This guide details such features as conferencing, auto attendant, mobile extensions, and many other valuable features.

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CSB-System


Integrated business and ERP (Enterprise Resource Planning) software solutions for the food industry. Includes trace-ability, HACCP, production yields, recipe management and optimization, livestock management, producer (farmers) payments, batch processing, electronic scale interface, barcode scanning, ATP (Available to Promise), flexible cost-accounting, CRM (Customer Relationship Management), EIS (Executive Information Systems), report-writer, plus standard ERP (sales, procurement, inventory, production, accounting, financials, etc.).    

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How to Choose a CRM System


When it comes to customer relationship management (CRM), it’s important to understand all the benefits of an integrated CRM system before beginning your selection process. This guide is designed to help you build the business case for a CRM system, form an effective project team, ask the right questions, identify the challenges involved and much more.

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Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

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Top 8 Questions to Ask Your Phone System Vendor


To help you out, here are the eight crucial questions to ask when evaluating and negotiating a phone system deal.

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10 Golden Rules for Choosing a Telephony System


Now that phone systems can be delivered over a network, even smaller companies can have access to enterprise-grade calling features. Like any business-critical system, a telephony system is a major deployment that should be undertaken only after a thorough discovery of both your existing infrastructure and users’ needs. This checklist offers 10 rules to help you choose a new telephony system for your organization.

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