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TEC’s New Utilities ERP Evaluation Center: A Preview
The Utilities IndustryFrom TEC’s perspective and based on our understanding of the industry, the utilities industry consists primarily of the following

marketing utilities  of the sales and marketing functionality, which helps them manage packages, discounts and promotions. Finally, meter reading or automated meter reading system (AMRS), service contract and entitlement management, automatic service activation, and service order management are important functionality that a utilities company can look for when selecting business software. Among the functionality specific to the industry, electricity generation and supply is the most important. It contains criteria concerning Read More...
ERP for the Utilities Industry
Utilities (gas, water, electricity, and energy) software is typically built off customer billing systems encompassing a suite of modules covering fleet management, maintenance management, GIS, AMR,...
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Documents related to » marketing utilities


Energizing Utilities for the Economic Stimulus Plan: Strategies for Greater Efficiency and Sustainability
For years, utilities have seen a growing need to enable a smarter electric grid, promote cleaner power sources, and replace aging structures. These issues came

marketing utilities  & Energy Industry Solution Marketing group. He has worked in the utilities industry for over 25 years managing industry solutions and creating business strategy for utilities deregulation. Aditi Chhaya is a principal in the SAP Value Engineering team, focusing on strategic industries. She concentrates on helping customers develop value-based business strategies, enabled by technology, that align to corporate priorities. Further Reading To learn more about the topics in this paper, please visit www.sap.com Read More...
Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

marketing utilities  Marketing Automation Niche Players? Marketing Automation Consolidation Given the difficult market climate, only a few MA providers remain. Unica, Aprimo, MarketSwitch , and MarketSoft , have footholds in the market, but its questionable how steady their footing is. Acquisitions are abound as the strongest solution providers look to broaden and enhance their current offerings. The acquisition of Annuncio by PeopleSoft (which itself was acquired by Oracle, proving that anything is fair game in the IT sector Read More...
SoftLogica
Located in Novosibirsk, Russia, SoftLogica LLC focuses on the development, marketing, and support of file and network management tools and utilities. The

marketing utilities  focuses on the development, marketing, and support of file and network management tools and utilities. The company combines the skills and experience of its technical professionals with its approach to the market. SoftLogica works to solve the needs of its customers by providing its testing tool products and support services. Read More...
TEC Industry Watch: Enterprise Software News for the Week of June 18, 2012
SOFTWARE SELECTIONSLoudoun County Sanitation Authority selects SAP ERPIndustry tags: utilities

marketing utilities  in regard with social marketing and customer-listening capabilities, given salesforce.com and Oracle’s recent acquisitions for these capabilities. —P.J. Jakovljevic, TEC Principal Analyst TEC article (June 2001):  The Blessing & Curse of SharePoint’s Grandma’s Attic Autodesk acquires Vela Systems Industry tags: construction Building information modeling (BIM) is the new hot trend in the PLM world, with several companies acquiring solutions (Trimble’s acquisition of QuickPen), launching solut Read More...
Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

marketing utilities  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

marketing utilities  Case for Managing the Marketing Content Supply Chain In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

marketing utilities  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More...
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as

marketing utilities  to Increase Return on Marketing Investment (ROMI) As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company. Read More...
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

marketing utilities  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More...
Building the Business Case for Operational Marketing
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and

marketing utilities  Business Case for Operational Marketing Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits. Read More...
Neolane Announces New Version of Neolane Marketing Analytics
Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and

marketing utilities  New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based workflow engine that Read More...
Marketing, Advertising, and Communications


marketing utilities  Advertising, and Communications Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

marketing utilities  Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

marketing utilities  Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More...

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