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Continuous Data Quality Management: The Cornerstone of Zero-Latency Business Analytics
No matter how well an enterprise implements a CRM, ERP, SCM, Business Intelligence, or Data Warehouse project, poor data quality can destroy its utility and

marketing utility definition  address, then an email marketing campaign is probably not the desired course to reach our customers. Reliability . Can you rely on the data given its context? For example, a zip code should match city and state. Redundancy . Are there duplicates or near duplicates in the data? Consistency . Are there conflicts within the data? Is the same invoice number referenced with two different amounts? Validity Just like it sounds, validity indicates whether or not the data is valid. Surprisingly enough, many enterp Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » marketing utility definition


TEC Industry Watch: Enterprise Software News for the Week of July 2, 2012
SOFWARE SELECTIONS AND IMPLEMENTATIONSD@K Engineering selects Aras Enterprise PLM software Industry tags: PLM, complex electromechanical products and equipment

marketing utility definition  systems, LMSs, portals, and marketing automation. Slowly but surely, the word is getting out there that Saba’s collaboration solutions—meeting, webinar, and classroom, plus its social enterprise platform—are possibly the most innovative and unified solutions in the market. —P.J. Jakovljevic, Principal TEC Analyst • TEC Blog post (September 2011): Saba Software: All about People (Cloud) Tableau launches native app for Android Industry tags: cross-industry Recently Tableau software launched a Read More
BPM Weaves Data And Processes Together For Real-time Revenues
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces the amount of data that needs to be

marketing utility definition  AptSoft Corporation, manages the marketing and product integration efforts, which include working directly with prospects and clients to better understand the applications and value of AptSoft's enterprise software. In this role, he draws on more than 13 years of experience in building customer-centric data and process integration applications for large corporations and applying them to strategic sales, marketing and service solutions. He joined AptSoft from Wheelhouse Corporation, where as part of the Read More
Customer Relationship Management: Putting Customers at the Center of the Business
No longer are customers simply sideline participants. Organizations are empowering them with a wealth of knowledge to engage in more informed decision-making. A

marketing utility definition  Manufacturing Business Processes | Marketing Business Processes | New Business Process | Online Business Process | Operational Business Processes | Optimize Business Process | Project Management Business Process | Retail Business Processes | Sales Business Process | Simple Business Process | Specific Business Processes | Standard Business Processes | Strategic Business Processes | Streamlining Business Processes | Supply Chain Business Processes | Understanding Business Process | CRM Business Process | Read More
Delivering the Business Value of Automating Business Processes to Small and Medium Enterprise
Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the

marketing utility definition  Manufacturing Business Processes | Marketing Business Processes | New Business Processes | Online Business Process | Operational Business Processes | Optimize Business Processes | Sales Business Process | Simple Business Process | Specific Business Processes | Standard Business Processes | Strategic Business Processes | Streamline Business Processes | SAP Business Processes | SAP Automating Business Processes | SAP Business Development Processes | SAP Business Intelligence Process | SAP Business Planning Read More
Where have all my marketing investments gone?
With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer

marketing utility definition  have all my marketing investments gone? With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business. Read More
AspenTech Searching for Definition in FY2000
Founded in 1981 as a developer of computer-aided chemical engineering software, Aspen's growth has resulted in a wide variety of applications for management and

marketing utility definition  probability). Vendor Recommendations Focus marketing and R&D efforts around core applications, especially template solutions for SCM. The recently announced Semiconductor Global Planner represents a positive step in this direction. Increase investment in sales and marketing to boost revenues and integrate acquired organizations: Aspen's sales and marketing investment has fallen 8% over the last five years, in spite of making 16 acquisitions over the same time period. Leverage their position in the Read More
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

marketing utility definition  Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use your Read More
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

marketing utility definition  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

marketing utility definition  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More
The Essential E-mail Marketing Deliverability Guide
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several

marketing utility definition  Essential E-mail Marketing Deliverability Guide According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

marketing utility definition  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More
Marketing, Advertising, and Communications


marketing utility definition  Advertising, and Communications Read More
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

marketing utility definition  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More
E-mail Marketing vs. Spam: A 10-round Smack-down
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through

marketing utility definition  mail Marketing vs. Spam: A 10-round Smack-down Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through. Read More

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