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Documents related to » marketing utility definition


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

MARKETING UTILITY DEFINITION: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM

Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

MARKETING UTILITY DEFINITION: Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to
10/30/2008 2:24:00 PM

Salesforce Marketing Cloud Unveiled Today » The TEC Blog
Salesforce Marketing Cloud Unveiled Today » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about

MARKETING UTILITY DEFINITION: Dreamforce, industry watch, salesforce, Salesforce Marketing Cloud, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-09-2012

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

MARKETING UTILITY DEFINITION: Amdocs Overhauls Its Marketing Amdocs Overhauls Its Marketing P.J. Jakovljevic - August 3, 2005 Read Comments Amdocs Profile Amdocs (NASDAQ: DOX), is a leading provider of billing systems, customer care, and support for the communications industry in North America, Europe, and the rest of the world. A global company with revenue of about $1.8 billion (USD) in fiscal 2004, Amdocs employs over 9,500 IT professionals and serves customers in more than 40 countries around the world. Headquartered in Ra anana,
8/3/2005

Utility Businesses and Asset Management
Utilities have always held information about their assets, but traditionally this has been held in different parts of the business and not integrated into single coherent systems. Good asset management is increasingly about being able to feed information from business processes across the company into an asset management system, and using information from that system for financial and operational improvement.

MARKETING UTILITY DEFINITION: Utility Businesses and Asset Management Utility Businesses and Asset Management Source: Quocirca Ltd Document Type: White Paper Description: Utilities have always held information about their assets, but traditionally this has been held in different parts of the business and not integrated into single coherent systems. Good asset management is increasingly about being able to feed information from business processes across the company into an asset management system, and using information from that system
10/12/2006 7:26:00 AM

The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

MARKETING UTILITY DEFINITION: Service and Support,   Marketing Automation,   Total Cost Analysis (TCO) Source: Alterian Learn more about Alterian Readers who downloaded this white paper also read these popular documents! Quality Management Payroll Services Checklist CRM: Big is Not Always the Best How to Start a No-fail Project, Part 3: Planning for Success Taking Measures for True Success: How to Choose Software That Meets Your Needs Acronym-Related White Papers: Business Intelligence (BI) |  Customer Relationship Management
3/3/2009 4:13:00 PM

Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

MARKETING UTILITY DEFINITION: Study: Advantage Sales & Marketing LLC Case Study: Advantage Sales & Marketing LLC Source: Cornerstone OnDemand Document Type: Case Study Description: Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed
9/1/2010 4:32:00 PM

A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

MARKETING UTILITY DEFINITION: Positioning Process Helps Product Marketing Managers Do More A Positioning Process Helps Product Marketing Managers Do More Lawson Abinanti - February 12, 2007 Read Comments At most business to business (B2B) software companies, product marketing is being asked to do more with less head count. There aren t enough hours in the day to stay on top of competitive issues, customer requirements, and the needs of product management. And let s not forget about marketing, the lifeblood of every company. If you
2/12/2007

Neolane Announces New Version of Neolane Marketing Analytics » The TEC Blog
New Version of Neolane Marketing Analytics » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about T

MARKETING UTILITY DEFINITION: CRM, customer relationship management, industry watch, marketing automation, Neolane, Neolane Marketing Analytics, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
23-01-2013

Vertical Marketing


MARKETING UTILITY DEFINITION: Vertical Marketing, Inc. (VMI) is a privately owned company founded in 1985 and incorporated in January 1987.

Salesforce Social.com to Enhance Salesforce Marketing Cloud » The TEC Blog
Social.com to Enhance Salesforce Marketing Cloud » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more

MARKETING UTILITY DEFINITION: CRM, customer relationship management, industry watch, marketing automation, Salesforce Social.com, social ad, social campaigns, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
24-04-2013


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