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Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

marketsoft  Aprimo, MarketSwitch , and MarketSoft , have footholds in the market, but its questionable how steady their footing is. Acquisitions are abound as the strongest solution providers look to broaden and enhance their current offerings. The acquisition of Annuncio by PeopleSoft (which itself was acquired by Oracle, proving that anything is fair game in the IT sector) (see PeopleSoft Annuncio-es Continuation Of Its Shopping Spree ); MarketFirst by Pivotal; Protagona by DoubleClick; Point Information Systems Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » marketsoft


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

marketsoft  Aprimo, MarketSwitch , and MarketSoft . PeopleSoft's acquisition of Annuncio (see PeopleSoft Annuncio-es Continuation Of Its Shopping Spree ), Kana and Broadbase merger (see The Mid-Market Is Consolidating, Lo And Behold ), Pivotal's recent acquisition of MarketFirst, DoubleClick's acquisition of Protagona, S1 Corporation 's acquisition of Point Information Systems , Vignette Corporation 's acquisition of DataSage , SAS' acquisition of Intrinsic and Verbind , and Chordiant's acquisition of Prime Response Read More...
Why Are CRM and Analytics Intrinsically Connected?
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration

marketsoft  Aprimo, MarketSwitch , and MarketSoft remaining. The diminished life expectancy of independent CRM point solutions providers—and the importance of their solutions—is highlighted by a number of acquisitions and mergers. Annuncio was acquired by PeopleSoft (which itself, is now a part of Oracle ) (see PeopleSoft Annuncio-es Continuation of Its Shopping Spree ). MarketFirst was acquired by Pivotal as was Protagona by DoubleClick; Point Information Systems by S1 Corporation; DataSage by Vignette Read More...
Xchange Adds To The List Of CRM Point Solutions' Casualties Part Two: Market Impact & User Recommendations
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products?

marketsoft  , MarketSwitch , and MarketSoft . PeopleSoft's acquisition of Annuncio (see PeopleSoft Annuncio-es Continuation Of Its Shopping Spree ), Kana and Broadbase merger (see The Mid-Market Is Consolidating, Lo And Behold ), Pivotal 's recent acquisition of MarketFirst , DoubleClick's acquisition of Protagona, S1 Corporation 's acquisition of Point Information Systems, Vignette Corporation 's acquisition of DataSage , and Chordiant's acquisition of Prime Response all should indicate diminishing life expectancy Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

marketsoft   Aprimo, MarketSwitch , and MarketSoft . PeopleSoft's acquisition of Annuncio (see PeopleSoft Annuncio-es Continuation Of Its Shopping Spree ), Kana and Broadbase merger (see The Mid-Market Is Consolidating, Lo And Behold ), Pivotal's recent acquisition of MarketFirst, DoubleClick's acquisition of Protagona, S1 Corporation 's acquisition of Point Information Systems , Vignette Corporation 's acquisition of DataSage , SAS' acquisition of Intrinsic and Verbind , and Chordiant's acquisition of Prime Response Read More...

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