As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated to meet an enterprise's needs.
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of advertising or marketing material, multimedia kits, corporate presentations, or video on demand. Libraries created by the system include image libraries, video libraries, and font and logo libraries. Summary One can differentiate DAM solutions and DM solutions based on the tools, file types, and types of business processes the solutions are used in. Often organizations look into implementing both DAM and DM solutions because integrating text- and media-based content is a better, long term strategy. By