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 microsoft versus oracle marketing strategy


Oracle Further Orchestrates Its SOA Forays Part Three: Strategy Shifts
Oracle has long moved in the direction of blurring the line between applications and infrastructure. It has leveraged the system of record elements in

microsoft versus oracle marketing strategy  including IBM DB2 and Microsoft SQL Server . Also, more than half of the users of Oracle JDeveloper reportedly deploy, at least partly, on non-Oracle environments, according to an OTN survey, 52 percent of Oracle JDeveloper users deploy to non-Oracle runtime environments. Also JDeveloper has integrated support for over a dozen standard open source products, although, naturally, Oracle and its customers primarily use JDeveloper and ADF to build and customize the Oracle E-Business Suite . Over 4,000

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » microsoft versus oracle marketing strategy

The Lesser-Known (Social) Facts about Microsoft Dynamics CRM


With the continued success of Microsoft Dynamics CRM, one wonders how the company can continue to provide innovative products and dominate the CRM market? TEC principal analyst P.J. Jakovljevic talks with the CRM product manager on how the product’s lesser-known facts, including new social collaboration and customer service capabilities, meet customers’ changing needs and sustain the product’s stronghold of the CRM market.

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Infor ION-izes its Open SOA Strategy - Part 1


2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously, the vendor then entered an eerily quieter period of several months. Except for the ongoing vocal marketing campaign entitled “Down with Big ERP” with witty

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While Oracle and PeopleSoft Are to Fuse, Competitors Ruse--Leaving Customers (Somewhat) Bemused


The recent merger of Oracle and PeopleSoft requires, among many other things, finding a perfect balance between cultivating the install base versus the zeal for snagging brand new customers.

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Oracle Mends Its Ways To Bounce Back


Despite its inclination to traditionally thrive on a moderate amount of controversy and to fly a number of trial balloons, Oracle, has also been a practical company, often modifying its strategy and adopting a tack that would work better. Thus, while Oracle's declining revenue and profit are painfully noted, the company has been taking some long overdue moves to appease its customers and to play fair with the competition. Time will only tell, however, whether Oracle has used these slower economic times to get its act together and to position itself for the its future revival.

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Oracle FSM—One Name, Three Different Products


In this report, TEC research analyst Raluca Druta delves deep into Oracle's approach to addressing the current demands of the field service management (FSM) market. Read the report and find out how Oracle's three different FSM product lines and recent strategies and partnerships enable the software giant to provide strong customer engagement and great customer experiences.

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Oracle Sails Slower In The Low Tide, But Mayday Signal Is Quite Far-Fetched


For a longer time than most of its competitors, Oracle seemed to have defied a global economic slowdown. The 64,000 dollar question is whether Oracle’s tamed results are completely attributable to the slowing economy, or do the problems run deeper.

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Oracle Releases In-Memory Cost Management Add-on for Oracle EBS


The in-memory arms race continues in full force. Having recently delivered high-performance Value Chain Planning solutions, Oracle has introduced Oracle In-Memory Cost Management for the Oracle E-Business Suite to help organizations address their strategic cost management objectives. Existing tools are often unable to perform complex cost analysis on the ever-expanding volume of cost data within

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IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Oracle Value Chain Execution Solutions: Overview


Learn how Oracle value chain execution solutions can help you run your business from the cloud while optimizing operation and exceeding your customers' expectations. Watch this short video for a quick overview of the functionality available to make omnichannel logisitics execution simple.

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