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 microsoft versus oracle marketing strategy


Oracle Further Orchestrates Its SOA Forays Part Three: Strategy Shifts
Oracle has long moved in the direction of blurring the line between applications and infrastructure. It has leveraged the system of record elements in

microsoft versus oracle marketing strategy  including IBM DB2 and Microsoft SQL Server . Also, more than half of the users of Oracle JDeveloper reportedly deploy, at least partly, on non-Oracle environments, according to an OTN survey, 52 percent of Oracle JDeveloper users deploy to non-Oracle runtime environments. Also JDeveloper has integrated support for over a dozen standard open source products, although, naturally, Oracle and its customers primarily use JDeveloper and ADF to build and customize the Oracle E-Business Suite . Over 4,000

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » microsoft versus oracle marketing strategy

Infor ION-izes its Open SOA Strategy - Part 1


2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously, the vendor then entered an eerily quieter period of several months. Except for the ongoing vocal marketing campaign entitled “Down with Big ERP” with witty

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Oracle Mends Its Ways To Bounce Back


Despite its inclination to traditionally thrive on a moderate amount of controversy and to fly a number of trial balloons, Oracle, has also been a practical company, often modifying its strategy and adopting a tack that would work better. Thus, while Oracle's declining revenue and profit are painfully noted, the company has been taking some long overdue moves to appease its customers and to play fair with the competition. Time will only tell, however, whether Oracle has used these slower economic times to get its act together and to position itself for the its future revival.

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Microsoft Convergence 2013 Observations (From Afar)


Microsoft Convergence 2013, which took place in mid-March 2013 in New Orleans, Louisiana, was reportedly the largest annual Convergence conference ever, with more than 11,000 attendees. Although I could not attend the multiday event in person, today’s collaborative technology marvels made it possible for me to follow it fairly closely even from a thousand miles away. Many of the conference

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While Oracle and PeopleSoft Are to Fuse, Competitors Ruse--Leaving Customers (Somewhat) Bemused


The recent merger of Oracle and PeopleSoft requires, among many other things, finding a perfect balance between cultivating the install base versus the zeal for snagging brand new customers.

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eTEK for Microsoft Office


eTek offers a Microsoft Office compatible and Microsoft BackOffice approved client/server accounting and management information system that is scalable from a single-desktop up to a major enterprise with numerous locations and users.  

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Strategy Companion


Founded in 2001 and now with over 1,600 customers, Strategy Companion is a privately-held Independent Software Vendor (ISV) and Microsoft Gold Certified Business Intelligence partner. Our global headquarters are located in Irvine, California and we have regional offices in China, Taiwan, and the UK. Our global partner network provides sales, service, and support for customers worldwide.

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Microsoft Dynamics GP 2013 R2 Is Available


Microsoft has announced the general availability of Microsoft Dynamics GP 2013 R2.

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Oracle Releases In-Memory Cost Management Add-on for Oracle EBS


The in-memory arms race continues in full force. Having recently delivered high-performance Value Chain Planning solutions, Oracle has introduced Oracle In-Memory Cost Management for the Oracle E-Business Suite to help organizations address their strategic cost management objectives. Existing tools are often unable to perform complex cost analysis on the ever-expanding volume of cost data within

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

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