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SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper

modem media digitas  SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever. 0 Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » modem media digitas


Information Today, Inc.
Information Today, Inc. (ITI) publishes magazines, periodicals, books, and directories. ITI organizes Computers in Libraries, Streaming Media, Enterprise Search

modem media digitas   Read More...
1105 Media, Inc.
1105 Media provides business-to-business research and media content, focusing on technology, products, policy, regulation, and news.

modem media digitas  Media, Inc. 1105 Media provides business-to-business research and media content, focusing on technology, products, policy, regulation, and news. Read More...
The Intelligence of Social Media (Part 2)
In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a

modem media digitas  Intelligence of Social Media (Part 2) In the first part of this blog, I mentioned that sentiment analysis measures the polarity of opinion—positive, negative, or neutral—regarding a subject, a product, a service, etc. Two main approaches can be used to perform sentiment analysis or text mining : a knowledge-based approach, which uses linguistic models to classify sentiments; and a learning-based approach, which uses machine learning techniques to classify text. The concept of sentiment analysis Read More...
Three Ways to Improve Employee Engagement and Productivity with Social Business Media
The surge in social media use and younger people moving into positions once held by baby boomers are transforming today’s workplace, creating both challenges

modem media digitas  Ways to Improve Employee Engagement and Productivity with Social Business Media The surge in social media use and younger people moving into positions once held by baby boomers are transforming today’s workplace, creating both challenges and opportunities for companies trying to keep employees happy and businesses healthy. This white paper looks at the benefits for employee engagement and productivity that come with social media for business use. Read More...
How Social Media Is Revolutionizing the Apparel Industry
In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an

modem media digitas  Social Media Is Revolutionizing the Apparel Industry In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an option; it is a strategic business element that provides them the opportunity to collect detailed information on users and their habits, elicit real feedback and suggestions, and refine their offering and messaging to better suit user demands. Read More...
Case Study: oOh! Media


modem media digitas  Study: oOh! Media Read More...
Enterprise Applications Vendors Going Viral and Social: Another Take
It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least

modem media digitas  Applications Vendors Going Viral and Social: Another Take It would not be far off the mark to say that  social media ,  user-generated content (UGC) , and online collaboration all hit the mainstream in 2009, at least in the realm of  business-to-consumers (B2C)  commerce. According to Forrester ,  63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way . As consumers and individuals, most of us have been effectively using Read More...
Social Media and Collaboration: Not for “Serious” Manufacturers? Think Again.
Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of

modem media digitas  Media and Collaboration: Not for “Serious” Manufacturers? Think Again. Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of business processes and workflows that allows employees to work together to be more efficient. In reality though, both social media and collaboration can help employees communicate and share information, and thus work more efficiently. In addition, the success of any social Read More...
MindShare
Mindshare is a global media and marketing services company. Mindshare Worldwide was created in 1997 as the first global full-service media company, according to

modem media digitas  Mindshare is a global media and marketing services company. Mindshare Worldwide was created in 1997 as the first global full-service media company, according to RECMA. Read More...
Social Job Distribution: Making Job Listings Visible on Facebook and Twitter
Wondering if you're making the most of social media in your talent acquisition efforts? Or even where to get started? To recruit the best talent, you need to

modem media digitas  Job Distribution: Making Job Listings Visible on Facebook and Twitter Wondering if you're making the most of social media in your talent acquisition efforts? Or even where to get started? To recruit the best talent, you need to get your job listings seen by the right people. This brief will give you some best practices for automating your recruiting in social media channels to best reach new audiences—and the right audiences—on Facebook and Twitter. Read More...
Publishing and Media
New communication technologies and changing audience behaviors are reshaping the publishing and media industry. The decline of traditional media (e.g., books

modem media digitas  and Media New communication technologies and changing audience behaviors are reshaping the publishing and media industry. The decline of traditional media (e.g., books, newspapers, radio, and television) and the prosperity of new media (i.e., a variety of Web-based and digitized communication) are forcing companies in this industry not only to achieve operational excellence in their current business areas, but also to use information and communication technologies (ICT) in prompt response to new Read More...
Why Life Sciences Companies Should Engage on Social Media
While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence

modem media digitas  Life Sciences Companies Should Engage on Social Media While most industries are rapidly adopting social media to engage with customers, the life sciences companies remain typically balk at extending social presence in a highly regulated environment. In view of recent Food and Drug Administration (FDA) guidelines on the responsibilities of life sciences companies monitoring social media, this paper intends to assist life sciences companies in determining the scope and potential impact of creating a Read More...
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

modem media digitas  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
Social Media and Your Call Center: Three Lessons Every Call Center Manager Should Learn and Apply
Online services like Facebook and Twitter are rewriting the rules on customer service. Complaints that once would have stayed at the water cooler are now

modem media digitas  Media and Your Call Center: Three Lessons Every Call Center Manager Should Learn and Apply Online services like Facebook and Twitter are rewriting the rules on customer service. Complaints that once would have stayed at the water cooler are now broadcast effortlessly by consumers. And because these comments are searchable and permanent, they are extraordinarily powerful. This paper presents three important lessons for every executive that oversees a call center. Download now to learn what they are Read More...

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