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Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase

morepro marketing  tip,Epicor,e-mail,marketing Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » morepro marketing


Salesforce Marketing Cloud Unveiled Today
Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening

morepro marketing  gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

morepro marketing   Read More...
PROS Inc.’s New Mission-“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve

morepro marketing  prescriptive pricing software,revenue management software,B2C yield management solution,B2B price management solution,big data pricing and revenue management software,big data apps for sales effectiveness,big data sales and marketing apps,big data sales and marketing software,PROS Read More...
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

morepro marketing  “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

morepro marketing  make first time visitors more likely to make purchases or return to the site. Net Perceptions specializes in analysis of existing customers. The company sifts through data on the viewing and purchasing behavior of shoppers and uses its conclusions to make recommendations for personalized offers and targeted ads. Net Perceptions has chosen Angara to complement its own offerings in its new ASP offering, called the Net Perceptions Personalization Network. The Personalization Network will offer four Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

morepro marketing  HR,HCM,Human Resources,Human Capital Management,Epicor Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

morepro marketing  it to face off more against marquee ad agencies such as WPP and Omnicom .   While Silverpop enriches IBM’s enterprise marketing management (EMM) suite with lead-to-revenue, dynamic email marketing, and behavioral marketing, Silverpop customers can now also leverage complementary benefits of IBM's platform, given the giant’s past marketing-focused acquisitions such as DemandTec for cloud-based price, promotion, and merchandizing analytics, Xtify for mobile messaging, Tealeaf for customer buying Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

morepro marketing  next-generation resource planning system. More details will probably come in November at the Deltek Insight 2014 conference. Since Traffic LIVE is a flexible cloud solution, Deltek will take the best of Traffic LIVE to enhance its existing resource planning systems today, for a platform that can extend into new markets beyond the creative agency space. Read More...
Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

morepro marketing  product, you should have more development people. But once you have a product, 2X is the right balance to be a winner. Number 4 - Avoid drinking your own cool-aid. The best marketing does not come from your team sitting around the table and telling each other how smart you are. People who are not part of the everyday team should test messages and ideas. Ask people with contact with the market for input. That includes your sales and consulting people but also customers, analysts, outside consultants, etc. Read More...
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work

morepro marketing  Engagement Systems,crm,crm system,customer relationship management system,manage customers,track customer behavior,track buyer behavior,return on investment,return on marketing investment,ROI,ROMI,automated marketing,sales and marketing,sales and marketing collaboration,sales leads Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

morepro marketing  service development. So far, more than 2,000 companies have joined the Marketo network. Read More...
Case Study: SAP and Marketing Management
By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the

morepro marketing  greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More...

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