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Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

mrm gartner  (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of point solutions. With a low barrier to entry in the cloud, the Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » mrm gartner


TEC Presents Software Evaluation Methodology at Gartner's Small Business Vision Event in Toronto
According to Gartner, 70 percent of IT projects fail or fall short of expectations. With the SMB market spending over $400 billion (USD) annually, event

mrm gartner   Read More...
Integrating Vulnerability Assessment and Remediation: Guidelines to Maximize Performance and Benefits
Over the past few years, vulnerabilities have exploded across all types of platforms—leaving IT security and operations teams scratching their heads. Today

mrm gartner  Vulnerability Assessment and Remediation: Guidelines to Maximize Performance and Benefits Integrating Vulnerability Assessment and Remediation: Guidelines to Maximize Performance and Benefits If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. With the perpetual onslaught of new vulnerabilities , including zero-day threats, implementing a cost-effective, positive security approach to unified protection and control is a critical Read More...
Friendly Competition Friday - 2010 Analyst Audience
I was playing with an interesting site recently called Compete.com. Compete.com tracks the US traffic audience of various Web sites. Thanks to you, our visitors

mrm gartner   Read More...
To SaaS or Not, Is That a Question? - SaaSy Discussions (Part II)
Wow, how time flies and how many things have happened in the market these days to distract a market observer! Namely, only over a year after my SaaSy Discusions

mrm gartner  SaaS or Not, Is That a Question? - SaaSy Discussions (Part II) Wow, how time flies and how many things have happened in the market these days to distract a market observer! Namely, only over a year after my SaaSy Discusions (Part I) and SaaSy Discussions (Part Ia) blog series, some time has at last become available for more discussions on the intriguing topic of software as a service (SaaS ). The title of this SaaSy discussions series might be somewhat deceiving, since the question might no longer be Read More...
8 Reasons to Outsource Your Desktop in the Cloud
With organizations looking for new ways to cut costs and increase productivity, cloud computing has become a popular trend. In the most common form of cloud

mrm gartner  Reasons to Outsource Your Desktop in the Cloud The Independence IT team has extensive experience managing IT infrastructures. From providing top-quality user support to tackling the most complex technical issues, our team is nothing less than obsessed with meeting our clients' needs. Source: Independence IT Resources Related to 8 Reasons to Outsource Your Desktop in the Cloud : Service Provider (Wikipedia) Systems Management (Wikipedia) 8 Reasons to Outsource Your Desktop in the Cloud Desktop Read More...
Challenges for IT Managers in SMBs
The recent marketing push to integrate both small and medium sized businesses by large IT hardware and software vendors makes strategic sense. Both business

mrm gartner  for IT Managers in SMBs The recent marketing push to integrate both small and medium sized businesses by large IT hardware and software vendors makes strategic sense. Both business groups are plagued with similar issues including small IT budgets and limited technical resources. Frequently SMBs target their IT acquisitions either in the hope of lowering costs or solving problems. These ad hoc solutions are often strained to capacity as companies increase in sales and in size and the marketplace Read More...
Magic Quadrant for Managed File Transfer
Companies should consider managed file transfer (MFT) suite vendors that meet their tactical and strategic needs. It@s all too easy to be reactive and deploy

mrm gartner  Quadrant for Managed File Transfer Magic Quadrant for Managed File Transfer If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Sterling Commerce is a software company that helps our customers optimize and transform their Business Collaboration Network inside and outside the enterprise quickly, easily, and securely so they can accelerate revenues and reduce costs. Source : Sterling Commerce Resources Related to Managed File Transfer Read More...
Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its

mrm gartner  with the integrated best-in-class MRM functionality from Orbis Global, enabling fast and informed decision making across all programs and channels. Further, Mr. Wright underlined that Infor intends to take advantage of MRM's customer experience management capabilities and improve the Infor Customer Interaction Hub. Read More...
TEC Helps Companies Compare, Select, and Evaluate PPM or Project Portfolio Management Software
Enterprise software analyst firm Technology Evaluation Centers (TEC) recently launched its Project Portfolio Management (PPM) Evaluation Center, to help project

mrm gartner  Helps Companies Compare, Select, and Evaluate PPM or Project Portfolio Management Software TEC Helps Companies Compare, Select, and Evaluate PPM or Project Portfolio Management Software Montreal, Canada - December 20, 2005 Enterprise software analyst firm Technology Evaluation Centers (TEC) recently launched its Project Portfolio Management (PPM) Evaluation Center, to help project managers, consultants, and decision makers compare the most qualified PPM systems based on their own, unique priorities. Read More...
Microsoft’s Underlying Platform Parts for Enterprise Applications: Somewhat Explained - Part 3
Part 2 of this blog series analyzed Microsoft platform parts that are slated for shared use within the Microsoft Dynamics family of products. Particular

mrm gartner  Underlying Platform Parts for Enterprise Applications: Somewhat Explained - Part 3 Part 2 of this blog series analyzed Microsoft platform parts that are slated for shared use within the Microsoft Dynamics family of products . Particular attention was given to Microsoft SQL Server , SharePoint , and parts of Microsoft .NET Framework . What About Visualization and User Interface (UI) Technologies? However, what has somewhat intrigued me is Microsoft’s not-so-vocal touting and promoting of Read More...
These Are the Times of CRM Vindication and Validation - Part 1
Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self

mrm gartner  Are the Times of CRM Vindication and Validation - Part 1 Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self-serving marketing fluff and buzzword verbiage, and about their (un)intended audiences. As part of my daily routine of doing research on vendors and their strategies and offerings, I’ve read a ton of white papers in the last decade or so. And yes, these have ranged from blatant and flamboyant Read More...
How PPM Provides Direction in Uncertain Economic Times
Project portfolio management (PPM) is a process to obtain project management information of all resources, time, budget, and labor skills in order to align

mrm gartner   Read More...
Social Media and Collaboration: Not for “Serious” Manufacturers? Think Again.
Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of

mrm gartner  Media and Collaboration: Not for “Serious” Manufacturers? Think Again. Many people consider social media as a set of tools for communicating with others and/or entertaining themselves and collaboration as a characteristic of business processes and workflows that allows employees to work together to be more efficient. In reality though, both social media and collaboration can help employees communicate and share information, and thus work more efficiently. In addition, the success of any social Read More...
Mega-vendors Warming Up to the Cloud - Part 1
At the time when my recent “SaaSy Discussions” series was already being published, I had an update briefing and great discussion with Colleen Niven Smith, vice

mrm gartner  vendors Warming Up to the Cloud - Part 1 At the time when  my recent “SaaSy Discussions” series  was already being published, I had an update briefing and great discussion with  Colleen Niven Smith, vice president of software-as-a-service (SaaS) initiatives at Progress Software . Smith and Progress Software’s findings on SaaS industry dynamics concur with my assertions that growth of SaaS-based offerings is expected to outpace traditional on-site enterprise applications business in the Read More...

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