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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 mrm gartner


Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

mrm gartner  (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of point solutions. With a low barrier to entry in the cloud, the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » mrm gartner

In the News: Gartner Lawsuit


Gartner seems to be in the news a lot lately. First, they announced they will acquire AMR and now we find out that a vendor is suing them for not being included in the Magic Quadrant. I wasn’t surprised to find out that the name of the website where the news was published is techdirt. Another interesting post on the same website caught my attention: five years ago, a woman sued a telecom

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Looking For Software-The Expectations of Small and Medium Enterprises


Small and medium enterprises (SME) looking for software must understand their needs and articulate their expectations to get what they want and need from software.

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PROACTIS: The Best-kept Secret in Indirect Spend Management? - Part 2


Part 1 of this blog series introduced PROACTIS, a UK- and US-based specialist vendor of spend control and e-procurement solutions with accredited partners worldwide. I had the chance to meet the company during my attendance of UNIT4’s UK user event in early 2010, where PROACTIS was an exhibiting partner. The article then expanded on the company’s history, its procure-to-pay

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How Do Your BPM Metrics Measure Up?


While many business process metrics are “inside-out,” focused on efficiency, it can also be useful to look at them from the “outside-in,” focused on successful business outcomes. Accurate, relevant metrics are becoming increasing important to companies seeking to make smarter business decisions. As John Dixon, a Gartner Inc. research director, says: “BPM without metrics is just a shot in the dark.”

With the scope of process widening beyond traditional organizational boundaries to large-scale business networks, the dynamic nature of these networks will accelerate, contributing to the complexity that organizations will need to address. Plus technologies such as social, mobile, big data, analytics, and the cloud that are having to be applied to BPM further complicates matters. Approaches have to change from being reactive to proactive. To handle all of this should be intelligent software that uses business metrics and analytics.

This white paper takes a look at BPM metrics best practices, as well as how to establish a baseline and ensure BPM metrics support the organization’s key business outcomes. Read on to discover more about how using BPM metrics can help you achieve fact-based business innovation and transformation that can help your BPM metrics “measure up” so you can more easily achieve true business agility.

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Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

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Salesforce.com Launches AppExchange Store Builder


Salesforce.com recently announced AppExchange Store Builder to enable any company to create its own custom app marketplace. AppExchange Store Builder leverages technology used to create the renowned Salesforce AppExchange marketplace, replete with business apps that work tightly with salesforce.com's cloud solutions.

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Infor Announces the Acquisition of Orbis Global


One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its headquarters are presently situated. In November 2011 Infor announced a strategic partnership with Orbis Global to enhance its Epiphany customer relationship management (CRM) suite by integrating Orbis Global's SaaS marketing resource

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Study Reveals Top 10 Requirements for Improving Event Resolution in IT


A survey of existing IT event resolution processes suggests organizations are unsatisfied with current processes, despite the importance of ensuring that severe service outages do not occur. In fact, over 75 percent of participants identified significant gaps in existing processes. However, it is possible to identify the components of an effective interactive event notification platform to mitigate current process gaps.

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These Are the Times of CRM Vindication and Validation - Part 1


Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self-serving marketing fluff and buzzword verbiage, and about their (un)intended audiences. As part of my daily routine of doing research on vendors and their strategies and offerings, I’ve read a ton of white papers in the last

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The Impact of the Economic Crisis on Software Buying Behavior


When the economic crisis hit, organizations scurried to find ways to cut back and keep their businesses afloat. Survival was key. Investments and projects of all kinds were put on hold, including upgrading and replacing enterprise software systems. A forecast alert by Gartner showed that enterprise software spending between 2008 and 2009 dropped by 2.6%. No doubt, enterprise software spending is

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