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Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and
and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:
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Enterprise Marketing Management (EMM)
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Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its
with the integrated best-in-class MRM functionality from Orbis Global, enabling fast and informed decision making across all programs and channels. Further, Mr. Wright underlined that Infor intends to take advantage of MRM's customer experience management capabilities and improve the Infor Customer Interaction Hub.
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services
marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values
for marketing resource management (MRM), and the aforementioned Coremetrics for Web analytics. In addition, Cognos is always there for sentiment analytics and SPSS for predictive analytics needs as required. Over 8,000 organizations in 50 countries rely on IBM and Silverpop marketing solutions to deliver improved revenue and measurable results. That opportunity gets even larger when one considers marketing as only a part of IBM’s Smarter Commerce “Buy–Market–Sell–Service” framework.
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors
(WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively. Still in an emerging stage, the marketing software market is currently fragmented with a slew of point solutions. With a low barrier to entry in the cloud, the
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud
Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and
Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.
Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key
SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? P.J. Jakovljevic - October 23, 2000 Event Summary On September 22, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, unveiled a wide-ranging, global advertising and promotional awareness campaign designed to build upon its success as the world's leading provider of e-business solutions . The brand-awareness campaign has gotten an impressive
Reviewer's Guide for Kentico Enterprise Marketing Solution
s Guide for Kentico Enterprise Marketing Solution
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing
based Marketing: Helping Companies Transform Leads into Sales Rules-based Marketing: Helping Companies Transform Leads into Sales If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Never again lose track of a lead . Gain insight into lead progression at every stage of the sales cycle. Know exactly when a lead has been qualified by marketing , accepted by sales and turned into revenue. Source : Vtrenz Inc. Resources Related to
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.
and Intelligence, Together at Last Marketing and Intelligence, Together at Last D. Geller - August 1, 2000 Event Summary Angara offers an ASP-based service for targeting web site content to unidentified visitors (see article, Getting Strangers to Take Your Candy ). The company buys online profile data from other websites. These are data that users agree to provide in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as
Boost Profits and Customer Relationships with Effective E-Mail Marketing
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase
Profits and Customer Relationships with Effective E-Mail Marketing E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response, low cost marketing technique by learning the characteristics of this unique medium through proper management to generate metrics and facilitate future successes.
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and
Delves into PIM by Snatching QRS Part Two: QRS Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement
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