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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 mrm system


Microsoft Analyst Event Part Two: Dynamics Offerings for ERP and CRM


mrm system  platform builds off the MRM core, but extends into strong campaign execution, lead scoring, and web analytics. Within the app, there is a component called the Akela Marketing Cloud , a multi-tenant behavioral tracking and progressive engagement modeling engine for marketers. It can be used to mine clickstreams, page flow, and online/social behaviors. Microsoft will use that engine and combine it with some upcoming work it is doing in social analytics, to fuel new marketing, sales, and customer service

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » mrm system

Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

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AtTask to Workfront—New Name Reflects Growth Beyond Task Management


TEC's P.J. Jakovljevic talked to Workfront CMO Joe Staples (formerly AtTask) about the company's success as of late and how its recent name change is reflective of its growth and true enterprise work management (EWM) focus.

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Customer Data Integration: A Primer


Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

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Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Warehouse Management System


pdg group model1270

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Industry Expert's Guide to Buying a Business Phone System


Learn about VoIP and how you can get more for less in Industry Expert's Guide to Buying a Business Phone System.

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Can You Add New Life To an Old ERP System?


Getting ERP transaction data into a summarized form that is useful to knowledge workers is one way to extend the value of your ERP system. This article discusses the advantages that can be gained by moving ERP and other transaction data to a data warehouse.

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Phone System Comparison Chart


This Phone System Comparison Chart compares over 74 phone systems by 34 brands for small to big businesses. This chart also compares private branch exchange (PBX) and business voice over Internet protocol (VoIP) systems to help you make an educated comparison of your options. This analysis is presented in an Excel spreadsheet so you can add information to suit your analysis and presentation needs.

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Corporate System Solutions Inc.


Independent Finance System Selection & Implementation, Finance System Performance Analysis & Ad Hoc Solutions, Project Management, Business Analysis

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ERP System for Health Care


A U.S.-based regional healthcare support network was looking for a distribution enterprise resource planning (ERP for distribution) solution for its medical supply and equipment sales division, including a financials module to be used by other divisions. The news system was intended to replace an in-house legacy system that had reached its end-of-life stage.
To find the right solution, the company turned to TEC for a software evaluation and selection project.
Starting with a list of 10 qualified solutions, TEC issued requests for information (RFIs) to each of the vendors. Based on the RFI responses, the company was able to compare the 10 solutions and develop a shortlist of the four most promising ones for in-depth evaluation.
TEC also helped the company collect market data, and prepare scripts for a formal demonstration session—a key component of the final selection process.



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