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What Are the Support and Maintenance Options?
Enterprise software licensees do have a choice when it comes to software support and maintenance (S&M) providers, with several, less expensive options existing

naked surfers  referred to as going naked ) for older or less critical systems might be an alternative too, especially for self-sufficient users that seldom use the help desk and that are not planning to upgrade in the future. As a last resort, there is always the so-called nuclear option —switching to other competitive software providers and solutions. Recently, the notion of a reconfigure option has emerged. A user company can change or adopt only what it needs, which may mean outsourcing modifications (to third Read More...
Radio Frequency Identification (RFID)
Radio frequency identification (RFID) criteria cover tags and storage devices, readers, wireless hubs and servers, and the middleware necessary for evaluating an RFID system deployment. RFID sys...
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Documents related to » naked surfers


Fear of the Unknown, the Art of War, and Competitiveness
It is not unusual to use the metaphor of war to construct theories of business competition—substituting competing vendors for the mortal enemy. But what about

naked surfers  the psychological equivalent of naked exposure. But although this feeling may be uncomfortable, it will allow us to take action. With imminent necessities come urgent decisions, meaning that it is vital for many Latin American entrepreneurs in growth markets to be constantly alert, almost with a degree of fear, to all the variations in the market. Also imperative is a perpetual search for the best way to carry out the business objectives, within all resources—whether potential or actual. This is Read More...
Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

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Getting Strangers to Take Your Candy
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.

naked surfers  Strangers to Take Your Candy Getting Strangers to Take Your Candy D. Geller - May 5, 2000 Event Summary Angara is a two-year-old company that began life with a fast memory resident database product, and has applied it to develop an application for e-commerce marketers. Where other CRM vendors are putting their efforts on collecting information about how customers behave on a site, Angara is focused on helping B2C sites make targeted presentations to first-time visitors. Angara pays other websites Read More...
I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

naked surfers  Know What You Did Last Week - But I'll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

naked surfers  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More...
Business Intelligence: Actionable Insights for Business Decision Makers
Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they

naked surfers  Up Digital and The Naked Corporation. His most recent book, Wikinomics: How Mass Collaboration Changes Everything is an international best seller in 20 languages. It was a finalist for the prestigious Financial Times/Goldman Sachs Best Business Book award and has been chosen by many publications including The Economist as one of the best books of the year. He is also adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. His clients include top executives of m Read More...
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

naked surfers  to Serve an Ad The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

naked surfers  Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real Read More...
Will Max Get Mad When He Surfs Your Website?
WebCriteria announced that it has launched a new study of user interaction with Websites. As with previous studies, the results will be used to build a software

naked surfers  Max Get Mad When He Surfs Your Website? Will Max Get Mad When He Surfs Your Website? D. Geller - April 24th, 2000 Event Summary It's more than axiomatic that surfers have low tolerance for sites that load slowly or make it hard to find information - it's actually true. Companies need to know whether their websites suffer from this kind of problem. Most traffic analysis tools tell what pages have been visited and how long the pages were viewed. By looking at the last page that a surfer visits a company Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

naked surfers  that obvious to a naked eye, and build promotions and personalized campaigns designed to meet those needs and thereby create additional revenue. This is all done by analyzing large volumes of scattered data, and then by identifying patterns or trends that would not otherwise be apparent (particularly if one is to notice an opportunity from a non-event, such as a customer has not used the ATM in the last month). With this information in hand, enterprises can create custom campaigns and track their effectiv Read More...
Yet Another Crumby Cookie Story
Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole

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Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

naked surfers  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

naked surfers  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More...
Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

naked surfers  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More...

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