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 navision criticism


Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

navision criticism  of product marketing for Navision in Vedbaek, Denmark, the final step in our positioning process was a presentation to members of the executive management team. The team could approve the message strategy, suggest modifications, request that we do more field testing, or send us back to the drawing board. Each product manager's presentation consisted of twelve to fifteen PowerPoint slides that explained the positioning process, summarized the research, and rationalized the proposed positioning strategy.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


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Siebel Has Done It Again - This Time with Navision


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I hope our readers, to greater or lesser degrees, are familiar with our business software selection methodology—as we have been writing a lot on this matter. But the lion’s share of these publications often refer to either the functional or technical sides of the selection process, or what type of business processes a future system can support and how can be achieved. Here, I would like

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DoubleClick Takes Bath, Throws in Towel


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Microsoft Lays Enforced-Concrete Foundation For Its Business Solutions


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