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Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

navision criticism  of product marketing for Navision in Vedbaek, Denmark, the final step in our positioning process was a presentation to members of the executive management team. The team could approve the message strategy, suggest modifications, request that we do more field testing, or send us back to the drawing board. Each product manager's presentation consisted of twelve to fifteen PowerPoint slides that explained the positioning process, summarized the research, and rationalized the proposed positioning strategy. Th Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » navision criticism


Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

navision criticism  B2B software companies, including Navision, Applix, TM1 Software, and Timeline. He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Lawson can be reached at labinan@attglobal.net or (1) (425) 688-0104 Read More
The ERP Market 2001 And Beyond - Aging Gracefully With The ‘New Kids On The Block’
Although we believe that exorbitant growth rates are a matter of the past, growth will remain the word associated with the ERP market in the 2000’s. ERP will

navision criticism  Systems ), MAPICS , Navision , Infinium Software, American Software , Sage , Ross Systems , Fourth Shift (now part of AremisSoft ), Made2Manage Systems , Lilly Software , ROI Systems , Macola Software (now a division of Exact ), Syspro , Scala , Ramco Systems , Pronto , and several dozens more of smaller or niche ERP players. In the 80's and 90's, businesses were subject to increased global competition, resulting in a pressure to lower production costs, improve product performance and quality, increase Read More
Reporting Tools
Analysis and reporting services are an important part of the enterprise resource planning process. Microsoft Dynamics NAV has been designed to give users

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Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

navision criticism  Microsoft Business Solutions - Navision Financial Management frees you to focus on your business. A good positioning statement easily adapts to various media—from magazine ads and trade shows to sales meetings and customer calls. It should be simply stated and works in every aspect of your marketing effort. So in summary, a positioning statement is Short—aim for fewer than twelve words (not counting product name) Simple, non-jargon language Adaptable to various media A compelling statement about the Read More
Microsoft Lays Enforced-Concrete Foundation For Its Business Solutions
While most of its applications co-opetitors have been licking their wounds and dreading another financial quarterly report, cash amassed Microsoft has recently

navision criticism  former Great Plains and Navision . As next-generation capabilities become available, they will be integrated into the current products and begin to replace some of the existing functionality. In order to somewhat streamline the marketing and product positioning, the following product brands have been rationalized: Former Navision Attain will from now on be called MBS Navision Former Great Plains Dynamics and Great Plains eEnterprise will be merged into a single product line called MBS Great Plains. Read More
Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Four: Market Impact Continued
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the

navision criticism  which includes a proprietary Navision Server database and a proprietary 4GL programming language; Navision strong analytical features using Sum Indexed Flow Technology (SIFT) ; and the proprietary MorphX graphical development suite for Axapta). Best Software further even publishes database schemas and provides complete documentation and source code to third-party software developers/Independent Software Vendors (ISVs). In February 2002, Best Software also added process manufacturing to its offerings with Read More
Competition Heats Up in ERP Market: Oracle Merger, and SAP and Microsoft Reacts
Although Oracle's product roadmap is beginning to take shape it does not include active marketing of the PeopleSoft and J.D. Edwards product lines. As a result

navision criticism  former Great Plains and Navision (see Microsoft 'The Great' Poised To Conquer Mid-Market, Once and Again ) in its unveiled quest to create a $10 billion (USD) application business empire by 2010. Given that its current applications revenue is only about $700 million (USD) or so, plus the modest to dismal prospects of organic growth in a still docile economy, it is logical to deduce remaining $9 billion in revenues will be supplemented through acquisitions. This is especially probable given Microsoft's Read More
Function Points: Are They Really the Right Unit of Measure for Software Sizing?
Function points (FPs) are the most popular unit of measure for measuring the size of software. But because FPs were developed in the 1970s, are they not now

navision criticism  Points: Are They Really the Right Unit of Measure for Software Sizing? Software estimation is one of the first steps in software project planning. Software estimation includes estimation of software size, development effort, cost, and schedule. Function points have become the most widely used unit of measure for software size measurement. Function points (FPs) were developed at IBM by Allan J. Albrecht in the late 1970s to measure the size of the software proposed to be developed. It appears that Read More
HRT - MBSP
HRT - MBSP was founded on 1997 to attend companies in the design and implantation of computer science systems that optimize the processes of business and

navision criticism  2000 Enterprise Edition - Navision Development - Navision Financials Series - Navision Warehouse Management - Navision Manufacturing With the management solutions provided by HRT - MBSP your company: Receive: - Access to first level technology. - A technological associate and supplier of solutions. Obtain: - Differentiated products and services to the market - Rapid solutions to complex problems Can: - Increase the productivity - Increase competitive advantages - Extend his market penetration. Our goal Read More
ABC Computers
With 3 locations in Wisconsin, 1 location in Indiana and staff throughout the Midwest, ABC’s team of expert software consultants has helped more than 150

navision criticism  Microsoft Dynamics NAV (formerly Navision) because we know that technology alone does not make for a successful business solution. To achieve optimal value from your technology investment, it is crucial to take a holistic view of your business – to carefully examine whether processes and technology are effectively aligned to produce the desired outcome. Read More
Microsoft Lays Enforced-Concrete Foundation For Its Business Solutions Part 4: User Recommendations
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider existing functionality only. MBS, at

navision criticism  Great Plains, Solomon and/or Navision if you are rapidly changing small or medium enterprise with less than $100 million in revenues. MBS Solomon suite has only basic manufacturing capabilities, but with strengths in project accounting, PSA and inventory management. Also, MBS Great Plains is a more packaged application, while MBS Navision is more suited to prospect with a need for flexibility and easy customization. On the other hand, MBS Axapta should be evaluated in less agile and changing medium and Read More
ACCPAC -- Being Much More Than Meets The Eye Part Four: Challenges and User Recommendations
One has to see how ACCPAC’s moves to nurture the relationship and the morale of its VARs and to make them more successful (profitable), will play against MBS

navision criticism  (e.g. Great Plains , Navision , or Solomon ) and or Best Software 's (e.g., MAS 90 or SalesLogix ) resellers often generate more than $10 million in annual revenues. Conversely, not many of ~1,500 ACCPAC Advantage Series ' VARs exceed $1 million. One has to see how the above-mentioned ACCPAC's moves to nurture the relationship and the morale of its VARs and to make them more successful (profitable), will play against MBS' and Best's enticing financing arrangements for their VARs and customers, Read More
Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond? Part Two: Challenges and User Recommendations
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM space and suddenly re-focus on BPM may

navision criticism  of the single-database integrated Navision , Great Plains , Solomon and Axapta products, and whether the envisioned integrated products' delivery dates in the second half of 2003 will also be delayed like in the case of Microsoft CRM's delay. Further, MBS is not yet exactly a uniformly global company, as its product offerings and channel strategy may differ notably within different markets. Not many customers can still integrate or use interchangeably MBS' Great Plains, Solomon, Axapta and Navision Read More
Mid-Market ERP Vendors Doing CRM & SCM In A DIY Fashion Part 1: Recent Announcements
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002 will, for some more tenacious Tier 2

navision criticism  the merger of former Navision Software and Damgaard in 2000, combined with the anxiety of the then only looming economic slowdown, triggered the spate of mergers & acquisitions throughout 2001 (see The Mid-Market Is Consolidating, Lo And Behold ). As the ground seems to be settling down from quakes and tremors of these mergers, some renown, still independent mid-market ERP vendors seem to be on the course to natively deliver some 'must have' functionality beyond core ERP. These Tier2/Tier 3 vendors are Read More

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