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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 navision direct marketing


Siebel Has Done It Again - This Time with Navision
Siebel Systems, the leading CRM vendor, remains the most eligible CRM bachelor. On June 21, Navision Software a/s, a Danish provider of ERP solutions for mid

navision direct marketing  its product immaturity. Additionally, Navision does not exhibit much of a vertical focus. Its distributors (NSCs) offer vertical solutions on an opportunity-by-opportunity basis only, which we consider insufficient in the light of the latest market trends. Integration of the Siebel product will certainly emphasize the need to resolve the above-mentioned challenges. On a somewhat different note, it will be interesting to watch how long Siebel can continue to partner unimpeded with a wealth of respectable

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Yet Another ERP/CRM Partnership


Solomon Software Inc., a leading provider of mid-market financial and business management systems, and SalesLogix, a leading provider of electronic customer relationship management (eCRM), have signed a five-year, multi-million dollar OEM software arrangement.

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Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

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Epicor Delivers On Milestones, But Its Situation Remains Bleak


On November 21, Epicor introduced the immediate availability of Epicor eManufacturing, the next generation of its former Vantage manufacturing solution. However, the product launch seems to have taken a toll in the company’s financial performance. On October 31, Epicor announced results for its third quarter ended September 30, 2000. Net loss for the third quarter of 2000 was $12.3 million.

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Addressing Channels and the Low-End Market


Microsoft announced plans to increase resources and provide new tools and offerings for MBS independent software vendors (ISV) and value-added resellers (VAR). These efforts are designed to accelerate the MBS Group's partner-driven vertical strategy, providing stronger opportunities for partners to align their services and solutions with their customers' specific needs. Microsoft has to be in the small business market, which is a springboard or a feeding ground for more scalable products as these businesses grow over time.

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HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

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IBM to Sell Aptiva Direct


IBM announced plans to stop selling its Aptiva line of PCs through retail outlets.

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Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

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