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Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

navision dsa  of product marketing for Navision in Vedbaek, Denmark, the final step in our positioning process was a presentation to members of the executive management team. The team could approve the message strategy, suggest modifications, request that we do more field testing, or send us back to the drawing board. Each product manager's presentation consisted of twelve to fifteen PowerPoint slides that explained the positioning process, summarized the research, and rationalized the proposed positioning strategy. Read More
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » navision dsa


Facing A Selection? Try A Knowledge-Based Matchmaker Part 3: Comparing Three ERP Vendors
This part illustrates how selecting the right ERP product depends on each client's requirements. Epicor, QAD, and Ramco Systems' rank can change with different

navision dsa  Great Plains Solomon IV Navision Attain Navision Axapta (Formerly Damgaard Axapta) Oracle Oracle Applications QAD MFG/PRO Ramco e.Applications Relevant Business Systems INFIMACS II ROI Systems MANAGE 2000 SAP mySAP.com Syspro IMPACT Encore To accommodate different needs and/or budgets, TEC offers different options for accessing the TEC KB's content at http://webtess2.technologyevaluation.com : To access one selected vendor's data for a week: $250 To access three selected vendors' data for a week: $600 To Read More
The (NA)Vision of Microsoft Dynamics NAV 2009 - Part 2
Part 1 of this blog series went through the first three generations of the Microsoft Dynamics NAV product, which at the time was called Navision and was owned

navision dsa  the time was called Navision and was owned by the formerly independent namesake company. How has new parent  Microsoft treated the product since acquiring it in 2002 ? Well, ongoing feedback from customers, partners, and market observers shows that Microsoft Dynamics NAV [ evaluate this product ] has maintained Navision’s original core values of simplicity (i.e., ease of use and ease of ongoing maintenance) and flexibility/adaptability , as well as a focus on fast implementations to minimize Read More
Microsoft’s Underlying Platform Parts for Enterprise Applications: Somewhat Explained - Part 1
I can partly understand analysts’ temptation to beat up on Microsoft’s forays into the enterprise applications space. To be fair,

navision dsa  Great Plains Software and Navision Software a/s . Today, we are talking about the following four Microsoft Dynamics ERP product lines: Microsoft Dynamics GP (formerly Great Plains ) [ evaluate this product ]; Microsoft Dynamics NAV (formerly Navision ) [ evaluate this product ]; Microsoft Dynamics SL (formerly Solomon ) [ evaluate this product ] ; and Microsoft Dynamics AX (formerly Axapta ) [ evaluate this product ] . Additionally, in the early 2000s, Microsoft developed its own customer relationship Read More
ACCPAC -- Being Much More Than Meets The Eye Part Four: Challenges and User Recommendations
One has to see how ACCPAC’s moves to nurture the relationship and the morale of its VARs and to make them more successful (profitable), will play against MBS

navision dsa  (e.g. Great Plains , Navision , or Solomon ) and or Best Software 's (e.g., MAS 90 or SalesLogix ) resellers often generate more than $10 million in annual revenues. Conversely, not many of ~1,500 ACCPAC Advantage Series ' VARs exceed $1 million. One has to see how the above-mentioned ACCPAC's moves to nurture the relationship and the morale of its VARs and to make them more successful (profitable), will play against MBS' and Best's enticing financing arrangements for their VARs and customers, Read More
Great Plains Unveils New E-Commerce Solution
eSell is targeted at businesses looking for a quick road to the Internet.

navision dsa  mid market, such as Navision , Epicor , and Sage Software . A key benefit of eSell is the packaged integration to Great Plains ' other applications. As long as companies do not require that special data be passed from storefront to back office processes, the integrated solution can be implemented quickly with minimal involvement of user personnel. Great Plains has anticipated the need for implementation services by forging alliances with integration firms, most recently Tompkins Associates , LLC , and is Read More
Reporting Tools
Analysis and reporting services are an important part of the enterprise resource planning process. Microsoft Dynamics NAV has been designed to give users

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Facing A Selection? Try A Knowledge-Based Matchmaker Part 2: A Timesaving Solution
Since a 'one-size-fits-all' product is still not quite a viable possibility, almost every product can win provided a certain set of requirements. The Catch 22

navision dsa  Great Plains Solomon IV Navision Attain Navision Axapta (Formerly Damgaard Axapta) Oracle Oracle Applications QAD MFG/PRO Ramco e.Applications Relevant Business Systems INFIMACS II ROI Systems MANAGE 2000 SAP mySAP.com Syspro IMPACT Encore To accommodate different needs and/or budgets, TEC offers different options for accessing the TEC KB's content at http://webtess2.technologyevaluation.com : To access one selected vendor's data for a week: $250 To access three selected vendors' data for a week: $600 To Read More
Managing Your Supply Chain Using Microsoft Navision
This is a reprint of the summary chapter from the book Managing Your Supply Chain Using Microsoft Navision by Dr. Scott Hamilton.

navision dsa  Supply Chain Using Microsoft Navision Introduction The starting point of the book Managing Your Supply Chain Using Microsoft Navision is that supply chain management requires effective use of an integrated enterprise resource planning (ERP) system. Its central theme focuses on using Microsoft Navision for managing supply chain activities in manufacturers and distributors. Its target audience includes those individuals implementing or considering Microsoft Navision as their ERP system. The book addresses Read More
What Do Users Want and Need?
At the basic level, users want a more intuitive way to

navision dsa  Navision—Microsoft will launch Microsoft Navision 4.01 in the third quarter of 2005. MBS Solomon— Microsoft Solomon 6.5 is expected in the fourth quarter of 2005. MBS CRM—The next version of Microsoft CRM 3.0 , rather than previously intended Microsoft CRM 2.0 , with an entirely new marketing automation module and a slew of other minor enhancements, will be released to manufacturing in the fourth quarter of 2005. MBS for Analytics (FRx and Forecaster) — Microsoft Forecaster 7.0 will be released Read More
MAPICS Moving On Pragmatically Part 4: Competition and User Recommendations
Production management remains MAPICS’ strongest spot, and, therefore, it has often been implemented only in manufacturing divisions of large global

navision dsa  recent Great Plains and Navision acquisitions, into MAPICS traditional SME market (see Microsoft Lays Enforced-Concrete Foundation For Its Business Solutions ). The traditional MAPICS affiliate channel, which is still concentrating on the iSeries product, will have to wrestle with new, aggressive, technology savvy competitors from the Microsoft .NET world. The fact that the existing affiliate channel has not aggressively been selling the more open and technologically more advanced ERP for Extended Read More
Microsoft Lays Enforced-Concrete Foundation For Its Business Solutions
While most of its applications co-opetitors have been licking their wounds and dreading another financial quarterly report, cash amassed Microsoft has recently

navision dsa  former Great Plains and Navision . As next-generation capabilities become available, they will be integrated into the current products and begin to replace some of the existing functionality. In order to somewhat streamline the marketing and product positioning, the following product brands have been rationalized: Former Navision Attain will from now on be called MBS Navision Former Great Plains Dynamics and Great Plains eEnterprise will be merged into a single product line called MBS Great Plains. Read More
How to Keep Stock Balances Accurate
Distributors must ensure the quantity of products shown to be available in their software system agrees with what is physically in their warehouses. If it doesn

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Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

navision dsa  Microsoft Business Solutions - Navision Financial Management frees you to focus on your business. A good positioning statement easily adapts to various media—from magazine ads and trade shows to sales meetings and customer calls. It should be simply stated and works in every aspect of your marketing effort. So in summary, a positioning statement is Short—aim for fewer than twelve words (not counting product name) Simple, non-jargon language Adaptable to various media A compelling statement about the Read More
SalesLogix and ACT! Officially Branded As Best Software Part 2: Challenges and User Recommendations
The company must clearly articulate its plans and the timeline for integration for each of its products. Otherwise it may face confusion and/or anxiety amongst

navision dsa  Great Plains ' and Navision 's business model. The company has particularly found certified public accountants (CPAs) to be very effective in marketing its bottom-of-the-range of accounting products. At the enterprise level, niche markets and vertical applications are developed by more than a hundred of MAS 90/200 licensed Master Developers. Best's VARs have a reputation for relatively low-cost implementations often with equal service and software license costs (due to the implementation methodology and Read More

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