The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term, but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last? For the time being, Microsoft will likely be content to help Scala attack or keep the satellite divisions of its bigger competitors, particularly those of their common rival - SAP.
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i.e., Microsoft CRM, MBS Navision , and MBS Axapta's sales and marketing modules (used mostly in Europe) into a single product, but there is no clear date in sight for this unification. However, until Microsoft fully integrates it with its multiple ERP products, MS CRM will remain merely a CRM product with a compelling interface and an enhancements roadmap. Further, given Microsoft's proverbial prominence within and huge benefits from the law of big numbers and the economy of scale (i.e., selling