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Stand Out in the Crowd
It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products

navision opinion  Plains , Solomon , Navision , and FRx Software. Several months ago, MBS launched a substantial print advertising campaign. One- and two- page ads promote the following benefit: MBS products gives you the insight you need to make smarter decisions. This statement defines a clear, succinct market position. Well done, MBS—except for one thing. The position is almost identical to MBS's leading competitor, Best Software , which has occupied the insight position for nearly two years and has developed Read More...
ERP System for Health Care
A U.S.-based regional healthcare support network turned to TEC for help selecting a distribution enterprise resource planning (ERP for distribution) solution for its medical supply and equip...
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Documents related to » navision opinion


Tracing Food Quality and Safety, or We Are What We Eat, After All (Part II)
Part I of this blog post introduced the burning issues of food safety and the ensuing need for traceability. To the end of providing entire food supply chain

navision opinion  Microsoft Dynamics NAV (formerly Navision ) and Microsoft Dynamics AX (formerly Axapta ), to name but a few. On a personal note, as a notorious meat-eater, after learning here about a three year cycle of farming salmon (with a notable mortality rate despite all necessary health precautions), I might start appreciating the hefty price of seafood. For a visualization of Lawson Trace Engine and the flavor of its Three T's (i.e., Traceability, Transparency & Trust ), see the product's screen shots here . Read More...
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

navision opinion  B2B software companies including Navision , Applix , TM1 Software , and Timeline . He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Lawson can be reached at labinan@attglobal.net or at (1) (425) 688-0104. Read More...
Conviction is the Intangible in a Successful Positioning Process
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time

navision opinion  of product marketing for Navision in Vedbaek, Denmark, the final step in our positioning process was a presentation to members of the executive management team. The team could approve the message strategy, suggest modifications, request that we do more field testing, or send us back to the drawing board. Each product manager's presentation consisted of twelve to fifteen PowerPoint slides that explained the positioning process, summarized the research, and rationalized the proposed positioning strategy. Read More...
Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

navision opinion  B2B software companies, including Navision, Applix, TM1 Software, and Timeline. He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Lawson can be reached at labinan@attglobal.net or (1) (425) 688-0104 Read More...
DigitalPersona, Inc.
DigitalPersona is the developer of U.are.U biometric security solutions, which provide secure user authentication based on who you are (your fingerprint

navision opinion  Inc. DigitalPersona is the developer of U.are.U biometric security solutions, which provide secure user authentication based on who you are (your fingerprint) instead of what you know (passwords). DigitalPersona has developed next generation fingerprint recognition hardware and software technology enabling market-ready solutions. With a user-friendly interface and the highest level of security for corporations, Internet, and home, users can now safeguard their digital accounts and Read More...
Navision Becoming More Visible
In March Navision Software a/s announced it signed a global sales and distribution agreement with Microsoft Corporation Inc. that enables the company's partner

navision opinion  Becoming More Visible Navision Becoming More Visible P.J. Jakovljevic - April 21st, 2000 Event Summary In March Navision Software a/s, a Danish provider of financial and business management software solutions for the small-to-medium enterprises (SME) market, announced it has signed a global sales and distribution agreement with Microsoft Corporation Inc. that enables the company's partner network of more than 900 Navision Solution Centers to sell and distribute Microsoft BackOffice products Read More...
Navision Enhances Its e-Vision And Looks To Expand Vertically
By posting a profitable year while delivering different flavors of products to satisfy many fastidious tastes and by offering an attractive value proposition to

navision opinion  Looks To Expand Vertically Navision Enhances Its e-Vision And Looks To Expand Vertically P.J. Jakovljevic - November 28, 2001 Event Summary  On November 1, Navision (CSE: NAVI), a Danish provider of enterprise business solutions for mid-sized companies, extended its business-to-business (B2B) solution, Commerce Gateway , to the Navision Axapta product line, giving Navision Axapta customers the opportunity to save time, lower costs and orchestrate business processes more effectively. With Commerce Read More...
Vox Populi: How Do You See The Future of Succession Planning?
Succession planning is about finding employees that can someday replace others who retire or decide to leave the company. In my opinion, there are two major

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HRT - MBSP
HRT - MBSP was founded on 1997 to attend companies in the design and implantation of computer science systems that optimize the processes of business and

navision opinion  2000 Enterprise Edition - Navision Development - Navision Financials Series - Navision Warehouse Management - Navision Manufacturing With the management solutions provided by HRT - MBSP your company: Receive: - Access to first level technology. - A technological associate and supplier of solutions. Obtain: - Differentiated products and services to the market - Rapid solutions to complex problems Can: - Increase the productivity - Increase competitive advantages - Extend his market penetration. Our goal Read More...
An Interview with Saj-nicole Joni (Author of The Third Opinion)
The term The Third Opinion was coined by Clark Clifford, advisor and friend to many US Presidents. One thing is clear to all of us who have been observing

navision opinion  Interview with Saj-nicole Joni (Author of The Third Opinion) Interview - Introduction I recently sat down with Saj-nicole Joni 1 , having a truly enlightening conversation about her work , her recent book, and her recent article in Harvard Business Review, on The Third Opinion 2 . The term The Third Opinion was coined by Clark Clifford, advisor and friend to many US Presidents 3 . One thing is clear to all of us who have been observing business, politics, and life: good advice is hard to get. Ms. Joni Read More...
Microsoft’s Latest Acquisitions: Who Benefits?
Microsoft recently acquired four vertical solutions that target process manufacturing (Fullscope Inc.), professional services (Computer Generated Solutions Inc.

navision opinion   Read More...
APICS 2009 Preview Webinar Series, Session 2: Job Search Strategies for Supply Chain Professionals
I am planning to attend this year’s Association for Operations Management (better known as APICS), conference in Toronto. To better understand the presenters

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Microsoft Lays Enforced-Concrete Foundation For Its Business Solutions Part 2: Market Impact
Stampede 2002 has radiated moderate optimism within VARs and other attendees, in a sharp contrast with many other user or industry conferences where we have

navision opinion  otherwise -- that the Navision acquisition would take longer to filter through and thereby give them more breathing space) Microsoft made some sense out of a seemingly initially unwieldy jumble of inherited overlapping applications and proprietary technologies. Frequent flier miles earned on flights between Redmond, WA, Fargo, ND and Vedbaek, Denmark, as well as large phone bills during last several months of intensive intercontinental collaboration, have been fruitful (in addition to vicariously helping Read More...
It’s the Time to Master Your Master Data
A recent blog post CRM for the Finance and Banking Industry – Part 1 by Gabriel Gheorghiu touched on a pain point of many of today’s enterprise IT environments.

navision opinion  the Time to Master Your Master Data A recent blog post CRM for the Finance and Banking Industry – Part 1 by Gabriel Gheorghiu touched on a pain point of many of today’s enterprise IT environments. Due to the inconsistency of customer data amongst different systems in use, the bank employee “asked three or four of her co-workers for help, and took about 15 minutes” to simply change the address of one customer. As a matter of fact, the bank that Gabriel mentioned is not the only one in this Read More...

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