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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 navision tutorial marketing


Facing A Selection? Try A Knowledge-Based Matchmaker Part 3: Comparing Three ERP Vendors
This part illustrates how selecting the right ERP product depends on each client's requirements. Epicor, QAD, and Ramco Systems' rank can change with different

navision tutorial marketing  Solomon IV Navision Attain Navision Axapta (Formerly Damgaard Axapta) Oracle Oracle Applications QAD MFG/PRO Ramco e.Applications Relevant Business Systems INFIMACS II ROI Systems MANAGE 2000 SAP mySAP.com Syspro IMPACT Encore To accommodate different needs and/or budgets, TEC offers different options for accessing the TEC KB's content at http://webtess2.technologyevaluation.com : To access one selected vendor's data for a week: $250 To access three selected vendors' data for a week: $600 To access the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » navision tutorial marketing

Facing A Selection? Try A Knowledge-Based Matchmaker Part 2: A Timesaving Solution


Since a 'one-size-fits-all' product is still not quite a viable possibility, almost every product can win provided a certain set of requirements. The Catch 22 for both buyers and vendors/VARs is to pinpoint the right opportunity in this ongoing 'dating game'. An RFP/RFI selection process can streamline the initial phase of an ERP selection process while addressing many of the buyer's vital questions.

navision tutorial marketing  Solomon IV Navision Attain Navision Axapta (Formerly Damgaard Axapta) Oracle Oracle Applications QAD MFG/PRO Ramco e.Applications Relevant Business Systems INFIMACS II ROI Systems MANAGE 2000 SAP mySAP.com Syspro IMPACT Encore To accommodate different needs and/or budgets, TEC offers different options for accessing the TEC KB's content at http://webtess2.technologyevaluation.com : To access one selected vendor's data for a week: $250 To access three selected vendors' data for a week: $600 To access the Read More

Facing A Selection? Try A Knowledge-Based Matchmaker Part 4: User Recommendations


This tutorial identifies the significance of researching technology vendors to both buyers and vendors/VARs. Buyers require research to determine the short list and vendors/VARs can use research to assess the viability of opportunities before committing time and money to a sales effort. Since a 'one-size-fits-all' product is still not a viable solution for most clients, the ability of technology products to meet clients' needs depends on client requirements. The Catch 22 for both buyers and vendors/VARs is to pinpoint the right match in this ongoing 'dating game'.

navision tutorial marketing  Solomon IV Navision Attain Navision Axapta (Formerly Damgaard Axapta) Oracle Oracle Applications QAD MFG/PRO Ramco e.Applications Relevant Business Systems INFIMACS II ROI Systems MANAGE 2000 SAP mySAP.com Syspro IMPACT Encore To accommodate different needs and/or budgets, TEC offers different options for accessing the TEC KB's content at http://webtess2.technologyevaluation.com : To access one selected vendor's data for a week: $250 To access three selected vendors' data for a week: $600 To access the Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

navision tutorial marketing  social media, IBM, customer analytics, marketing, IBM social media, social media analytics, real-time analytics, customer data, customer trends Read More

Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

navision tutorial marketing  marketing analytics, marketing performance, marketing performance analytics, IBM, customer analytics, marketing, customer data, customer trends, business analytics, CMO Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

navision tutorial marketing   Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

navision tutorial marketing  B2B software companies, including Navision, Applix, TM1 Software, and Timeline. He is a journalist by trade, and has more than fifteen years of executive management experience in the software industry. Lawson can be reached at labinan@attglobal.net or (1) (425) 688-0104 Read More

Case Study: Advantage Sales & Marketing LLC


Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

navision tutorial marketing  best-run marketing,integrated marketing,leading integrated marketing,support marketing,best-run marketing organization,best-run sales,factors of a best-run marketing,sales & marketing trade Read More

A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

navision tutorial marketing  marketing analytics, customer insight, targeted marketing, customer profiling, advanced analytics, app marketing, app analytics Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

navision tutorial marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

navision tutorial marketing  customer intelligence,customer service,consumer relationship system,business intelligence,client relationship management,enterprise relationship management Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

navision tutorial marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI Read More

Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

navision tutorial marketing  industry watch, crm, Microsoft dynamics, sales, sfa, marketing, cloud, social Read More

Marketing without Analytics: Is It Really Analytics?


You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

navision tutorial marketing   Read More