Lawson, contrary to many other players, seems to be compensating its narrow foothold with a strong vertical dimension. Lawson will continue to concentrate its internal sales efforts on its traditional vertical markets and to additionally rely on partners to address and develop for particular industry needs. Look for Lawson's opportunistic expansion into another service industry market and for its abstaining from manufacturing in the foreseeable future.
partners like Metanext , netASPx , Agilera (now part of Blue-Star ), and Siemens Medical Solutions . Perhaps the most intriguing aspect of Lawson's history came in December 2001, when—during a waning year for stock market flotation and after twenty-six years as a fiercely-independent private company—Lawson chose to launch itself onto NASDAQ. Underlying that latest move was a desire to firmly establish the company in the mainstream of business software. The $190 million cash infusion that it has