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Software Functionality Revealed in Detail
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 netgravity


Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border

netgravity  High Flying NetGravity Maintain Its Position? Vendor Genesis NetGravity was founded in 1995 by Chairman John Danner as the first commercial provider of online advertising solutions. NetGravity had $11.6 million in revenues in 1998, with an 81.2% increase over 1997's $6.2 million. Revenues for the six months ending June 1999 were $10.5 million, a 136% increase over the same two quarters in 1998. The company lost $11.3 million in 1998, compared with a $6.9 million loss in 1997. The Q2 1999 loss was $2.1

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

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"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

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Real Media Goes To Market


Internet advertising firm Real Media has decided to file for an IPO, at last joining its major competitors, DoubleClick and Engage.

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The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

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Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

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