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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 network marketing leads


Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

network marketing leads  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. V

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Identix Leads Biometric Authentication


Perhaps the most exciting product released at last Comdex, was the Identix DFR-300 Fingerprint Scanner. Implemented in Compaq, Dell, and Toshiba laptops, the hardware fingerprint scanners are packaged with BioLogon™ for Windows 2000™ and features biometric identification and authentication, BIOS level security, single sign-on and multi-factor security.

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Symantec Swallows AXENT; Takes on Network Associates


Symantec has filed an intent to purchase AXENT in a stock-for-stock transaction of $975 million.

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Check Point Leads Firewall Market


With a workforce of 800+ employees, Check Point continues to see record revenues selling firewall and related information security solutions.

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Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service


Customer relationship management (CRM) issues can often be traced to ineffective processes involving human communication. But you can overcome the limitations of marketing, sales, and service processes. With communication-enabled business processes—powered by communications systems integrated with business applications—you can have more visibility into interactions and improve your end-to-end performance. Learn more.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Network Access Control (NAC): Planning a Successful Rollout and Implementation


With the emergence of network access control (NAC) technologies, network administrators now have tools to gain critical network understanding. NAC solutions can contribute significantly to an organization’s business objectives by automatically enforcing network and security policies, preventing network downtimes, maintaining network integrity, and meeting compliance regulations. With this in mind, it’s important to look at what NAC implementations actually require.

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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Choosing a Network Access Control (NAC) Solution that Is Right for Your Network


Over the last two years, there has been a significant amount of IT industry attention focused on controlling users and devices access¬ing the corporate network. In this same time, the number of mobile com¬puting devices has surpassed the number of desktops used in corporate networks. Needless to say, the challenge IT managers face in securing the network has grown exponentially.

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