Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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IT solutions and launching new business initiatives for companies such as IBM , BearingPoint , KPMG , and Salesforce.com . He is a founding principal and managing director of BPT Partners . Paul Greenberg, our other guest, is an internationally renowned expert on customer relationship management. His best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century , is available in eight languages and is used as a university textbook in over 60 countries. He regularly