X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 new marketing strategies


Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales

new marketing strategies  behavioral patterns and identify new opportunities in the marketplace. Mine your data to learn about customer's buying habits, their marketing profile, consumer risk thresholds, and segmentation. The main objective here is to ascertain if your investment was worthwhile. Did it reach optimal return? If not, how much did it reach by? Can you make up for it in economy in size? To calculate your ROI, estimate your per-customer cost of implementation. Add to it the cost of maintenance, including head count

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Start Now

Documents related to » new marketing strategies

New Vendor Acquisition Strategies in the Enterprise Applications Field


The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors.

new marketing strategies   Read More

Aligning Java-based Application Strategies


In announcing their merger plans, Lawson and Intentia will not only have to grapple with the usual issues, but will have to deal with the nuanced differences in their respective Java application endeavors.

new marketing strategies   Read More

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing


Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

new marketing strategies   Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

new marketing strategies   Read More

Global Vendor Negotiation Strategies


TechnologyEvaluation.Com has defined 6 global negotiation categories and macro questions that should be reviewed in preparation for any major technology negotiation.

new marketing strategies   Read More

New Web Threats in 2009


The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a host of other technologies expose networks to a new breed of web security threats. Find out what the latest web security threats are, including the risks and business impact these threats represent, and understand the advantages of hosted security solutions.

new marketing strategies   Read More

CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business


Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement.

new marketing strategies   Read More

New Web Threats in 2009


That's why the white paper new web threats in 2009 can be a real lifesaver.

new marketing strategies   Read More

ERP in SMBs: Exploring Growth Strategies


Small to medium businesses (SMBs) are focusing on growth strategies and customer service—sometimes balancing between the two, but often focusing on one or the other. As companies grow, and improve performance, they are more likely to have invested in an enterprise resource planning (ERP) system. This Aberdeen report is a roadmap for SMBs seeking to grow and improved customer service through their ERP implementations.

new marketing strategies   Read More

Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

new marketing strategies   Read More