Over the past several decades, processes to design and build cars, airplanes, and other products have typically followed a linear, sequential path. But the inefficient flow of information has frequently led to delays in product delivery. To remedy the situation, product development groups are shifting to a more holistic digital mindset using digital business models, processes, and tools. By embracing digital like never before, product developers can become fully integrated digital businesses and, therefore, well positioned to be more competitive.
new product brand recognition
model? Operating within this new paradigm, product developers are moving toward a mutually reinforcing, much more integrated digital model, with more frequent and varied information flow between processes. At the center of this network is digital product lifecycle management (PLM). PLM encompasses all the processes involved in product development, ranging from engineering, product development, supply chain management, manufacturing, services, and marketing. PLM processes span original conception of a