Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
new product evaluation
technology infrastructures to enable new product development. Improving the new product development process, as Aberdeen research has identified, correlates to tangible business improvements. Enabling technology plays a key role in making these processes effective and efficient. Aberdeens Product Development in Consumer Industries Benchmark reports the following benefits from companies utilizing product development automation: 17.5% reduction in product costs 75% reduction in ECO cycle times 25% to 35% re