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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 new product marketing


New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

new product marketing  Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Product Development and Portfolio Management

The Product Development and Portfolio Management Knowledge Base covers the execution processes of new product development projects and programs, including phase-gate processes. It also addresses Product Portfolio Management (PPM), including the evaluation processes of new and existing products and product portfolios to provide the most valuable, balanced, and well aligned portfolio of products.  

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Documents related to » new product marketing

Enabling Product Innovation: The Roles of ERP and PLM in the Product Lifecycle


Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.

new product marketing  technology infrastructures to enable new product development. Improving the new product development process, as Aberdeen research has identified, correlates to tangible business improvements. Enabling technology plays a key role in making these processes effective and efficient. Aberdeens Product Development in Consumer Industries Benchmark reports the following benefits from companies utilizing product development automation: 17.5% reduction in product costs 75% reduction in ECO cycle times 25% to 35% Read More

Product Lifecycle Management: Expediting Product Innovation


The highly competitive product manufacturing market makes true product lifecycle management (PLM) inevitable. PLM helps companies map product requirements to features, obtain control over product data, preserve product knowledge assets, and enter into the new paradigm of modular product development.

new product marketing  they can easily generate new product configurations on the fly (based on product need), and launch the new product in just weeks. This eliminates the time barrier for conventional product development, which involves starting from scratch. It takes time for organizations to come to the level of reusing and leveraging product aggregates to generate many configurations, and only a few organizations around the world have achieved this so far. PLM: Manage Your Innovation Process In general, PLM helps manage Read More

A Positioning Process Helps Product Marketing Managers Do More


Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

new product marketing  the launch of a new version of their product and a revised positioning strategy. They have one less competing priority, and should be able to take an active role in the positioning process. That's when the cloning process should begin. The First Step—Do the Research The first step in the positioning process is to do the research. The good news is that product marketing managers already have done most of the research as part of their job. To successfully position a product, you need a thorough Read More

A "Tell All" Chat with SAP's SCM Product Marketing Team


My recent article SAP SCM – Stepping Out of (Relative) Obscurity analyzed SAP’s revamped comprehensive supply chain management (SCM) suite, its major components, and its supply chain process bundles. In addition to receiving a number of public comments and ratings by TEC’s readers, I was recently roasted privately during a lunch meeting with a couple of peers. Namely, they expressed their

new product marketing  Having said that, our new upcoming SAP HANA -based S&OP solution will leverage data from numerous sources including ERP and SCM applications (see image below). PJ : SAP RFID is apparently no longer part of the SAP NetWeaver platform per se, but rather a SCM module (or feature). What is the install base there and for what typical use cases? SAP SCM : SAP AII (Auto ID Infrastructure) and SAP OER (Object Event Repository) are being used in a broad range of industries. We are seeing a significant amount of Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Product Development and Portfolio Management RFI/RFP Template


Corporate Objectives Definition, Portfolio Definition, Product Investment, Product Investment Scoring, Portfolio Balancing, Product Investment Monitoring, Application Technology

new product marketing  Development and Portfolio Management RFI/RFP Template The Product Development and Portfolio Management RFI/RFP Template lists and describes 382 features and functions found in Product Development and Portfolio Management software solutions. This Product Development and Portfolio Management Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Product Development and Portfolio Management software selection projects. Features and functions Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

new product marketing  marketing analytics, marketing analytics platform, Char Software, customer insight, targeted marketing, customer analytics, predictive analytics, mobile marketing app Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

new product marketing  Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Infor plans to manage Inforce and Epiphany (its other CRM Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Preparing for Product Development in Process Manufacturing


Combining process industry–oriented product lifecycle management capabilities with process manufacturing–oriented enterprise resource planning ones can help alleviate many of the challenges particular to the process manufacturers, especially in the areas of product development and regulatory compliance.

new product marketing  evaluation would accelerate the new product development and introduction (NPDI) or new product development and launch (NPDL) process, help lower development costs, and shorten time to market for globally compliant products. This would be particularly helpful in the specialty chemicals sector, where the NPDI process wins more business by recognizing and exploiting customers' needs (e.g., for adhesives, flavoring or scenting agents, polymers, etc.) than by trailblazing a new market with a purely Read More

TARGIT BI Product Certified


Recently, I met over the Web with TARGIT’s Ruben Knudsen and Ulrik Pedersen, along with some TEC cohorts to verify TARGIT’S BI product.  TARGIT had  completed a TEC-designed RFI containing a list of BI capabilities that every BI vendor could support  “out of the box.” The RFI is a common list of BI capabilities that we send to all BI vendors, and from the long list of TARGIT responses, we chose

new product marketing  BI Product Certified Recently, I met over the Web with TARGIT’s Ruben Knudsen and Ulrik Pedersen, along with some TEC cohorts to verify TARGIT’S BI product.  TARGIT had  completed a TEC-designed RFI containing a list of BI capabilities that every BI vendor could support  “out of the box.” The RFI is a common list of BI capabilities that we send to all BI vendors, and from the long list of TARGIT responses, we chose 172 entries for them to demonstrate. Without missing a beat, TARGIT demonst Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

new product marketing  marketing automation, marketing automation platform, marketing campaign management CRM sales system, customer relationship management Read More

NuViewHR product suite


NuViewHR is a Web-native human resources (HR) management solution that for administering HR and benefits programs, recruiting, training and development, and performance monitoring using self-service. NuViewHR modules include the following: HR and Benefits Administration Compensation Management Employee Self-service (ESS), Management Self-service (MSS), and Candidate Self-service (CSS) Recruiting Management Training Administration Performance Management Succession Management Time Entry Reporting and Metrics Payroll NuViewHR can be configured to meet the needs of a variety of organizations and industries. Customers can add fields and tables to the centralized database, and all fields can be included in reports, used in ad-hoc queries, used as selection filters, and/or exported to other applications. NuViewHR can be used for internal reporting, as well as government compliance reporting.    

new product marketing  product suite NuViewHR is a Web-native human resources (HR) management solution that for administering HR and benefits programs, recruiting, training and development, and performance monitoring using self-service. NuViewHR modules include the following: HR and Benefits Administration Compensation Management Employee Self-service (ESS), Management Self-service (MSS), and Candidate Self-service (CSS) Recruiting Management Training Administration Performance Management Succession Management Time Read More

Dematic Selects aPriori for Product Cost Management


Dematic, a supplier of automated warehouse logistics and material handling systems, selected aPriori to control new product costs by providing real-time insight to cost projections in design and sourcing.

new product marketing  selected aPriori to control new product costs by providing real-time insight to cost projections in design and sourcing.   Dematic designs, builds, and supports logistics solutions that optimize material and information flow, from receiving to shipping. A typical Dematic solution is built around process improvements, material handling technology, and software, whereby system configurations may be manually operated, mechanized, or automated.   In its product costing solution search, Dematic looked at Read More