As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.
such as subscription to newsletters or personalised pages which help build prospect databases. Value exchange is key, and organisations must always follow through on promises made. A prospect may not require your services now, however they may require them in the future, and building trust and staying top of mind increases the chances of making it into their consideration set when they do decide take that step. A website that is search engine-friendly and has a layout conducive to motivating call to actio