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Media Kit
Technology and business decision makers rely on TEC Web sites and newsletters for enterprise software-related information, resources, and best practices. Find

newsletters  TEC Web sites and newsletters for enterprise software-related information, resources, and best practices. Find out about TEC's global audience, media partners, and services. Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » newsletters


TEC Newsletter, What Makes it Worthy?
Do you still read tech/business industry e-mail newsletters? In the early days of the Web, I remember going to a conference talking about the importance of

newsletters  people simply mark the newsletters they receive as spam. A lot of e-mail services automatically mark legitimate newsletters as spam too. Are e-mail newsletters no longer useful as communication or news formats? To publish a successful e-mail newsletter, I think you've got to provide something that people feel is worth subscribing to. Once you've accomplished that, you have to get it to them, which isn't as simple as firing off a message from your e-mail program. Among many technical considerations, it Read More...
Top Resources for Supply Chain Management
Choose your free products here

newsletters  free resources: ► Daily Newsletters ► Specialty Newsletters ► Video Interviews with Industry Leaders ► Digital and Print Magazine Subscriptions ► Marketing and Supplier Networks... and more! Choose your free products here For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: +1 514-954-3665, ext.367. You have asked to receive this type of content through www.technologyevaluation.com or one of its affiliates. If you do not wish to receive this information in the Read More...
Business Finance
Business Finance is a news source for finance executives. The company produces white papers, articles, videos, and newsletters. Its topics include corporate

newsletters  papers, articles, videos, and newsletters. Its topics include corporate finance, risk management, and technology. Read More...
The 11th Vendor Shootout for ERP: Observations - Part 1
Over the last few years I have repeatedly seen ads for the Vendor ShootoutTM for ERP event appearing in TEC’s website banners and newsletters. In addition, I

newsletters  ’s website banners and newsletters. In addition, I would come across mentions of the event in other industry magazines, press releases (PRs), social media feeds, Web site banners, and so on and so forth. Needless to say, I was curious (and dismayed by my lack of information) about the event that even carried the “Moderated by TEC” tagline on its official logo. Even more, every now and again various software vendors’ staff and other industry contacts would ask me about the event (probably Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

newsletters  in exchange for receiving newsletters or other offers or are captured from clickstreams by online advertising networks such as MatchLogic. By arrangement with the websites Angara gets to drop a cookie - but not any data that might identify the user as an individual. When the user later visits an Angara customer, Angara can provide segmentation information such as age, sex, or geographic region. The customer's website uses the segmentation information to serve targeted content to the visitor. In the case Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

newsletters  the site, to e-mail newsletters or to promotional offerings. Merging such registration data with advertising records is difficult even for websites that do manage their own ads. To do this typically requires merging information from advertising logs, web server logs and registration databases. This is difficult even with commercial ad servers. To make it work with an advertising network is technically possible, but will require careful design and programming, and custom tailoring to the individual Read More...
A
Until recently, the few leaders in the lower end of the technology and platform market have hardly had any viable competition. However, Oracle is determined to

newsletters   region and associated technology newsletters, while Ingram Micro and Tech Data together recruited over 400 new resellers to Oracle. For any enterprise IT vendor seeking to reach smaller customers, well-versed regional partners are an obvious source of help and an avenue to pursue (see The Cha[lle]nging World of Value-added Resellers ). Thus, in mid-2007, the Oracle revamped its partner program to make it more cost-effective and pragmatic for smaller partners to get on board and “ramp up” (build up) Read More...
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

newsletters  sent out in e-mail newsletters. Conclusion Selecting an ad serving solution, whether it is outsourced or served from the website's own servers, requires coordination between the business and technical sides of a company. Selling ads is a complex business that changes rapidly and is driven by cultural as well as business concerns. IT personnel may not be used to the mercurial nature of requirements in this arena. However, they need to be aware that the cost of deployment of advertising solutions can be Read More...
IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry
The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise,

newsletters  efforts. Direct mailing, email newsletters, website promotion, search engine optimisation, and, where appropriate, trade shows are all elements of the general marketing process that should also be explored to get your products and services in front of as many key decision makers as possible. 8. Glossary Complex Sales ' A sales process characterized by factors such as long sales cycles, multiple points of contact, potential political influences and significant investment on the part of the customer and Read More...

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