Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises must be aware of the potential issues associated with functions and features that are not part of core CRM functionality.
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of the following categories: non-core CRM functionality, vertical industry specific features, and accounting-related CRM features. Enterprises that are evaluating CRM solutions that include non-core CRM functionality need to be aware of the potential issues associated with these features. From our experience, there's absolutely nothing wrong with a CRM solution that incorporates any, or all, of these types of functionalities. However, enterprises that are evaluating CRM solutions need to be aware of