Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
notes of database management pdf
companies visited; contacts made; notes on people and personalities; a history of inter-company relationships; milestones, issues, problems; resolutions, praises and potential sales. In a brief entitled, The Customer Conversation, influential e-business forecaster Forrester Research, Inc., implied that Wall Street analysts should look to retention rates of key customers as a leading indicator of earnings. Under such a scenario, the ownership of customer records takes on an even greater urgency. How