GTM software should be able to gather information and feed it back into the parent company, creating visibility into what remote divisions are doing and how they are doing it. Software providers must strike the right balance between global consistency and special local needs.
for trucking services. The NVOCC ruling should help smaller shippers, as well as introduce more options. Consequently, one should therefore expect similar software solutions for the planning and management of ocean freight alternatives to emerge. Such a solution will likely resemble a TMS solution and will include ocean and sea-based transportation. As a result, companies that continue to rely on people-intensive, paper-based processes may end up walking away from potential savings if they do not switch.