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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 omni channel marketing


Holistic Omni-Channel Customer Experience Spotlighted at KANA Connect
I couldn’t make it to the KANA Connect 2013 conference this September, but the marvels of modern technology allowed me to follow the event in real time through

omni channel marketing  Omni-Channel Customer Experience Spotlighted at KANA Connect I couldn’t make it to the KANA Connect 2013 conference this September, but the marvels of modern technology allowed me to follow the event in real time through social media streams, and to have a debriefing with Jim Norwood, KANA Software ’s chief marketing officer (CMO). In a nutshell, last year’s conference was about KANA delivering an end-to-end customer experience (CX) offering, whereas this year was about customers kicking the

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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SAP SeeWhy Acquisition Complements hybris and Adobe Offerings


SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing campaigns based on individual customer behaviors. These personalized marketing solutions should complement the commerce platform of hybris, which SAP acquired last year.

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Why Demandware Is Out in Front in the Digital Commerce Sector


Whether you call it e-commerce, e-retailing, digital commerce, or something else entirely, there is a veritable revolution going on in the internet commerce space. While consumers continue to seek and expect near-perfection in the digital commerce experience, vendors have been struggling to deliver what should be a seamless experience across channels. Demandware has been particularly assertive

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RedPrairie: Enabling End-to-End Supply Chains (from Manufacturer to Retail Shelf)


RedPrairie provides best-of-breed supply chain execution, workforce, and all-channel retail solutions designed to streamline and expedite the flow of goods from raw materials into the hands of the consumer. In this article, TEC senior analyst P.J. Jakovljevic describes how the company has positioned itself through its acquisitions, outlook, and integration initiatives to be able to fulfill its “Buy Anywhere—Fulfill Anywhere” philosophy.

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Revionics Making Retail Merchandizing Optimization Social


In November 2012, Revionics, Inc., a cloud-based provider of merchandise optimization solutions, acquired SkuLoop, a provider of social commerce-driven promotions for retailers and consumer brands, from GIIV, Inc. Revionics’ solutions use predictive analytics and demand-based science to help retailers obtain the best results across all touchpoints in the multi-channel shopping realm—online, in

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Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Six Keys to Smarter Cross Channel Integration


Multichannel retailers need visibility into data metrics in order to bring all channels, products, and customer segments together. For true visibility, you need retail software that integrates all the information from disparate systems for the most detailed data analysis possible. Discover the top six factors to consider when evaluating multichannel business software, so you can optimize your business performance.

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