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Can Mzinga Really Make You OmniSocial?
According to Paul Greenberg, an expert in customer relationship management (CRM) and social CRM (SCRM), the term “social customer” was coined by Chris Carfi

omni social mzinga  get to a true omni-social (a true universal social platform) solution? In order to answer this question, let’s take a look at the main characteristics of OmniSocial: • The product brings the old way of doing business (where customers would have limited and almost exclusive interaction with companies) together with the new era of social interactions (where we all can create and share information about everything). • The platform is cloud-based or SaaS (software as a service), offers apps and Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » omni social mzinga


RIM Gets the Gist (of Social Media)
The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor

omni social mzinga  Gets the Gist (of Social Media) The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu: DC : OK, even I’ve heard of RIM. What’s Gist? GG : The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from different sources (Outlook, Gmail, Twitter, Facebook, etc.) and managing them from a Read More
Trending Now: Social Learning
Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights

omni social mzinga  Now: Social Learning Social learning provides a community for everyone to ask and answer questions in an environment rife with varying perspectives, challenges, and insights. Multiple alternative resources exist for advanced learning, including video, massive open online courses, gamification, and social networking tools. This report addresses the business impact of social learning and how organizations can take advantage of it to grow. Read More
Open letter to companies planning on using Social CRM
If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers

omni social mzinga  letter to companies planning on using Social CRM If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers consider SCRM to be, not vice versa. As I mentioned in my post Social CRM is Dead, Long Live Social Media Flavored CRM , I see the “social” in SCRM as being related to human welfare and not only to social media. Therefore, SCRM should not only allow me to use social media when interacting Read More
CRM and Social Networking: Engaging the Social Customer


omni social mzinga  and Social Networking: Engaging the Social Customer Read More
Social Engineering Can Thwart the Best Laid Security Plans
There are a lot of different social engineering techniques, but they all have the same basic idea. The trick behind social engineering is to get the user to

omni social mzinga  Engineering Can Thwart the Best Laid Security Plans Introduction    It's been my experience that a lot of IT professionals don't like to talk about social engineering. Perhaps they don't view it as a credible threat, or maybe they have a hard time accepting the idea that all of their hard work and countless hours spent securing the network could be so easily undone by the act of an end user answering an innocent question. What ever the reason, social engineering is a very real threat that needs Read More
Applying the Power of Social Networks to Customer Relationship Management (CRM)
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and

omni social mzinga  the Power of Social Networks to Customer Relationship Management (CRM) Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find Read More
Social Learning 2014: Gaining Importance
Social media has become a ubiquitous part of many of our lives. But the tools and platforms that allow us to connect with friends and family in such a multitude

omni social mzinga  Learning 2014: Gaining Importance Social media has become a ubiquitous part of many of our lives. But the tools and platforms that allow us to connect with friends and family in such a multitude of ways are slowly but surely finding a home within the enterprise. This type of technology-enabled collaboration is beginning to live up to its potential within the learning function. Find out the results of Brandon Hall Group’s 2014 Social and Collaborative Learning study based on analysis of data from mo Read More
Three Ways to Improve Employee Engagement and Productivity with Social Business Media
The surge in social media use and younger people moving into positions once held by baby boomers are transforming today’s workplace, creating both challenges

omni social mzinga  Ways to Improve Employee Engagement and Productivity with Social Business Media The surge in social media use and younger people moving into positions once held by baby boomers are transforming today’s workplace, creating both challenges and opportunities for companies trying to keep employees happy and businesses healthy. This white paper looks at the benefits for employee engagement and productivity that come with social media for business use. Read More
Kronos to Introduce Enterprise Social Networking in Its Workforce Management Solution
Kronos was not in a rush to jump onto the social/collaboration wagon when a lot of other big players in the enterprise software market were doing it. In other

omni social mzinga  to Introduce Enterprise Social Networking in Its Workforce Management Solution Kronos was not in a rush to jump onto the social/collaboration wagon when a lot of other big players in the enterprise software market were doing it. In other words, Kronos chose not to deliver social for the sake of social. But it had good reason—the industries that it serves, such as health care, manufacturing, and public sector, are not exactly early adopters of hipster technologies. At KronosWorks 2013, taking place Read More
From Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing
The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed

omni social mzinga  Sentiment to Insight-How Social Networking Can Support Engaged, Customer-Centric Retailing The advent of social networking sites can help shed light into the dynamics of customer demand. Retailers can choose to tap into consumer sentiment as expressed on social media networks and get personal with the right customers through the use of sophisticated technology to turn “unstructured” sentiment into usable data that can then be meshed with other internal information to create business insights. Find Read More
How Social Media Is Revolutionizing the Apparel Industry
In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an

omni social mzinga  Social Media Is Revolutionizing the Apparel Industry In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an option; it is a strategic business element that provides them the opportunity to collect detailed information on users and their habits, elicit real feedback and suggestions, and refine their offering and messaging to better suit user demands. Read More
RevTrax Announces New Offering Connecting Social Couponing With In-store Sales
RevTrax, a provider of an ominchannel promotions platform with the same name, announced the launch of RevTrax OpenShare, which will tie social coupon issuance

omni social mzinga  execution platform to digital, omnichannel coupon promotions. RevTrax stands out for its clear understanding of what is needed for a company to put together and execute a complete marketing campaign solution in the social era. Some vendors that promote themselves as having digital, omnichannel solutions really only provide one part of the solutions puzzle, for example marketing analytics for Web search traffic or electronic coupon campaigns. RevTrax is one solution that lives up to the billing of being Read More
Evolution of Social Networks into Virtual Organizations
Modern online social networks are successful and popular, and have been since the mid-1990s. The question now before us is this: what is this phenomenon and

omni social mzinga  of Social Networks into Virtual Organizations Modern online social networks are successful and popular, and have been since the mid-1990s. The question now before us is this: what is this phenomenon and where do we go from here? Find out how online social networking and the many related user trends can impact businesses, governments, and other organizations—including virtual organizations—with a detailed account of the types of social network users. Read More
Don’t Get Left behind: A Reality Check on Social Networking and Customer Relationships
Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of social networking, you need to

omni social mzinga  Get Left behind: A Reality Check on Social Networking and Customer Relationships Web 2.0 and social networking tools and trends are having a huge impact on business today. But to realize the benefits of social networking, you need to understand the roles and expectations of your customers, and how to use those tools to position your company appropriately. Get tips on how to empower your customer engagement with Web 2.0 and customer relationship management (CRM) 2.0 social networking tools. Read More

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