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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

on demand marketing  acquisition need to focus on optimizing demand generation processes. The most recommended strategy has been coined as 'precision marketing'. As deined by the Aberdeen Group, precision marketing is driving continuous performance improvement through the use of personalization, segmentation, analytics, rules-based interactions, customer proitability scoring, decisiontrees and/or closed-loop marketing planning and execution processes. By deploying best in class precision marketing techniques, organizations Read More...
Demand Management
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Documents related to » on demand marketing


Disruptive Innovations? On-demand Pricing Models and Vendors
Vendors must make fundamental changes to sales and support processes to accommodate on-demand, transaction-based pricing. Software vendors must rethink the

on demand marketing  Vendors Effect of Transition on Vendors Quick ramp-up, lower implementation, and the almost non-existent support costs of hosted software services makes utility or on-demand pricing appealing customers. However, vendors embarking on these new pricing models (see Parts One and Two ), which treat software as a service, are sure to experience growing pains. Traditional upfront licenses provide a big gulp of revenue which decreases between releases. However, utility or grid computing, which is more or less Read More...
War Looms in the On-demand CRM Market (and Beyond)-But Will You Profit from It?
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it may be the architect of its own

on demand marketing  sake, Oracle Siebel CRM On Demand starts at $70.00 per user per month, SAP Business ByDesign is $150.00 per user per month (albeit for a far broader functional footprint than mere CRM), and even open-source based SugarCRM Professional On-Demand is at $40.00 per user per month. Given that Microsoft can afford to be a loss leader (if necessary) and absorb the financial shock of moving upfront revenue recognition to deferred monthly revenue, its pricing strategy is aggressive (to put it mildly), as it is Read More...
On Demand Delivery Compels a Compensation Management Vendor
The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some

on demand marketing  to multi-tenanted and subscription-based, on demand deployment modes, but they also feature the on demand functionality that, at the very least, matches the capabilities of on-premise counterparts (see Software as a Service's Functional Catch-up ). Such applications are arguably parts of the human capital management (HCM) category (see Thou Shalt Manage Human Capital Better ), but they are also closely affiliated with both the financial management and accounting systems, as well as customer relationship Read More...
Progress-ing Towards ERP On-Demand
While most discussions about the Software as a Service (SaaS) market revolve around the likes of Salesforce.com, NetSuite, Google, IBM, Oracle, Microsoft

on demand marketing  a series of articles on TEC 's Web site and newsletter, it suffices for me to say here that Progress provides an impressive application infrastructure that includes the Progress OpenEdge platform, an integrated platform optimized for the development and deployment of service-oriented business applications, and the Progress Sonic ESB (Enterprise Service Bus), an integration backbone for highly distributed and federated environments. Users and providers of enterprise applications built on the OpenEdge Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

on demand marketing  challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deliver is also high. Learn more about the dos and don’ts of mobile marketing, so you can ensure more effective campaigns. Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

on demand marketing  verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use the existing content or further develop it. With this offering, Marketo acknowledges the importance of a collective that includes its customers as active contributors to product and service development. So far, more than 2,000 companies have joined the Marketo network. Read More...
Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

on demand marketing  covers rule-based techniques, pattern recognition, and other profiling features. Read More...
The Sales and Marketing Stimulus Package
One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on

on demand marketing  create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices. Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

on demand marketing  restriction: A name gets on a company's e-mail list only if the surfer opts in from a web page and then responds to a verification e-mail. As Atri Chatterjee, Vice President for Product Marketing, points out, Our whole business depends on us not being identified as spammers. So we have to enforce permission marketing on all of our customers. The Responsys marketing engine allows companies to create and track e-mail marketing campaigns that can be integrated with any aspect of their business, including Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

on demand marketing  all divisions are now on one package. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability. Read More...
Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office
Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition

on demand marketing  that all time worked on a project is captured easily so revenues are maximized and costs are minimized.   Traffic LIVE is already used by many Deltek customers to manage projects and the flow of creative jobs within their firms. Marketing agencies use it for its light customer relationship management (CRM) capabilities, to schedule resources, to manage project workflow , to capture time worked, and then to send out bills. It is a solution to optimize resources, ensure projects are done on time, ensure Read More...
Blue Tent Marketing


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