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 on demand marketing


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

on demand marketing  acquisition need to focus on optimizing demand generation processes. The most recommended strategy has been coined as 'precision marketing'. As deined by the Aberdeen Group, precision marketing is driving continuous performance improvement through the use of personalization, segmentation, analytics, rules-based interactions, customer proitability scoring, decisiontrees and/or closed-loop marketing planning and execution processes. By deploying best in class precision marketing techniques, organizations

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » on demand marketing

Progress-ing Towards ERP On-Demand


While most discussions about the Software as a Service (SaaS) market revolve around the likes of Salesforce.com, NetSuite, Google, IBM, Oracle, Microsoft, OpSource, etc., the name Progress Software Corporation (NASDAQ: PRGS) rarely comes to mind, unjustifiably. While Progress itself is to blame in part for a less aggressive marketing effort (and for the-best-kept-secret-in-the-market status

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SAP BusinessObjects BI, Now On-demand


Yesterday, SAP announced the release of the SAP BusinessObjects BI OnDemand solution. This new product will enable users with no previous experience with business intelligence (BI) applications to use a BI toolset with complete ease. It also will let users access and navigate through their on-demand and on-premise data by incorporating the complete set of BusinessObjects tools. This announcement

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War Looms in the On-demand CRM Market (and Beyond)-But Will You Profit from It?


Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft war?

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On Demand Delivery Compels a Compensation Management Vendor


The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based delivery model.

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Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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State of the Market: on-Demand Business Intelligence Solutions


Find out how the companies you re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions.

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Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

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Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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