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 on demand marketing


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

on demand marketing  acquisition need to focus on optimizing demand generation processes. The most recommended strategy has been coined as 'precision marketing'. As deined by the Aberdeen Group, precision marketing is driving continuous performance improvement through the use of personalization, segmentation, analytics, rules-based interactions, customer proitability scoring, decisiontrees and/or closed-loop marketing planning and execution processes. By deploying best in class precision marketing techniques, organizations

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » on demand marketing

On Demand Delivery Compels a Compensation Management Vendor


The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based delivery model.

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On-demand IT Asset Management: What It Is, Why You Need It, and How You Can Benefit.


You probably know that managing your IT assets and infrastructure is becoming increasingly more complex, as your company operates on a broader, more global scale. But do you know what IT asset management (ITAM) is and how it can benefit your company? Learn about ITAM solutions that can help your organization gain greater control over the various components, including software and hardware, within your IT architectures.

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Progress-ing Towards ERP On-Demand


While most discussions about the Software as a Service (SaaS) market revolve around the likes of Salesforce.com, NetSuite, Google, IBM, Oracle, Microsoft, OpSource, etc., the name Progress Software Corporation (NASDAQ: PRGS) rarely comes to mind, unjustifiably. While Progress itself is to blame in part for a less aggressive marketing effort (and for the-best-kept-secret-in-the-market status

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SAP BusinessObjects BI, Now On-demand


Yesterday, SAP announced the release of the SAP BusinessObjects BI OnDemand solution. This new product will enable users with no previous experience with business intelligence (BI) applications to use a BI toolset with complete ease. It also will let users access and navigate through their on-demand and on-premise data by incorporating the complete set of BusinessObjects tools. This announcement

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7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

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BI: On Demand, On Premise, Open Source, or Outsourced?


On-premise or on-demand, business intelligence (BI) solutions can help businesses become more intelligent about key processes. But what are the benefits to implementing cloud-based BI over traditional software? Are on-demand BI applications as popular in the enterprise as they are with midmarket companies? And what are some reasons people don’t outsource BI? Find out the answers to these questions and more. Download this guide now.

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Protecting Sensitive Data on Shared Networks: How to Provide Persistent Encryption of Confidential Folders on Corporate Networks


Companies want to manage security risks and encryption to protect data and to comply with industry guidelines. The desire to separate network management from document ownership can create additional security concerns, as IT services are outsourced. To address these issues, you need to ensure your security solution provides visible and on-going encryption of sensitive data files shared on your networks. Learn more.

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Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

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Collaborative Demand Planning


In theory, demand planning is the foundation for profitable operations. But in practice, it is often a difficult endeavor. Accuracy can fluctuate wildly, and companies tend to react to inaccuracies with new investments in technology, processes, and people. However, new investments do not guarantee better forecasts. There are often fundamental issues that need to be addressed before achieving positive results.

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