X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 on demand marketing


B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

on demand marketing  acquisition need to focus on optimizing demand generation processes. The most recommended strategy has been coined as 'precision marketing'. As deined by the Aberdeen Group, precision marketing is driving continuous performance improvement through the use of personalization, segmentation, analytics, rules-based interactions, customer proitability scoring, decisiontrees and/or closed-loop marketing planning and execution processes. By deploying best in class precision marketing techniques, organizations

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » on demand marketing

Progress-ing Towards ERP On-Demand


While most discussions about the Software as a Service (SaaS) market revolve around the likes of Salesforce.com, NetSuite, Google, IBM, Oracle, Microsoft, OpSource, etc., the name Progress Software Corporation (NASDAQ: PRGS) rarely comes to mind, unjustifiably. While Progress itself is to blame in part for a less aggressive marketing effort (and for the-best-kept-secret-in-the-market status

on demand marketing  a series of articles on TEC 's Web site and newsletter, it suffices for me to say here that Progress provides an impressive application infrastructure that includes the Progress OpenEdge platform, an integrated platform optimized for the development and deployment of service-oriented business applications, and the Progress Sonic ESB (Enterprise Service Bus), an integration backbone for highly distributed and federated environments. Users and providers of enterprise applications built on the OpenEdge Read More

SAP BusinessObjects BI, Now On-demand


Yesterday, SAP announced the release of the SAP BusinessObjects BI OnDemand solution. This new product will enable users with no previous experience with business intelligence (BI) applications to use a BI toolset with complete ease. It also will let users access and navigate through their on-demand and on-premise data by incorporating the complete set of BusinessObjects tools. This announcement

on demand marketing  the SaaS market segment on the part of BI vendors. It will be interesting to see how software giants like Oracle and IBM will position themselves in the software-as-a-service (SaaS) BI space. Recently, SAP made corrective and strategic changes (signaled by recent executive staff movement), looking to improve its product offers and marketing strategies. With the launch of this BI on-demand solution, it is clear that SAP is looking to repositioning its products by redirecting efforts toward the SaaS BI Read More

War Looms in the On-demand CRM Market (and Beyond)-But Will You Profit from It?


Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft war?

on demand marketing  sake, Oracle Siebel CRM On Demand starts at $70.00 per user per month, SAP Business ByDesign is $150.00 per user per month (albeit for a far broader functional footprint than mere CRM), and even open-source based SugarCRM Professional On-Demand is at $40.00 per user per month. Given that Microsoft can afford to be a loss leader (if necessary) and absorb the financial shock of moving upfront revenue recognition to deferred monthly revenue, its pricing strategy is aggressive (to put it mildly), as it is Read More

On Demand Delivery Compels a Compensation Management Vendor


The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based delivery model.

on demand marketing  to multi-tenanted and subscription-based, on demand deployment modes, but they also feature the on demand functionality that, at the very least, matches the capabilities of on-premise counterparts (see Software as a Service's Functional Catch-up ). Such applications are arguably parts of the human capital management (HCM) category (see Thou Shalt Manage Human Capital Better ), but they are also closely affiliated with both the financial management and accounting systems, as well as customer relationship Read More

Adventive Marketing, Inc.


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

on demand marketing   Read More

Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

on demand marketing  marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor revenue objectives and key performance indicators (KPIs) across each stage of the revenue cycle. I would be interested to know how Read More

7 Secrets to Effective Follow-up Marketing


Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.

on demand marketing  about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More

State of the Market: on-Demand Business Intelligence Solutions


Find out how the companies you re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions.

on demand marketing  Get the inside story on SaaS-based BI solutions from the perspective of your customers and prospects. Download your copy of On-demand Business Intelligence Solutions today. Sponsored by SAP For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: +1 514-954-3665, ext.367. Read More

Enterprise Marketing Management (EMM) RFI/RFP Template


Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support

on demand marketing  describes 938 features and functions found in Enterprise Marketing Management (EMM) software solutions. This Enterprise Marketing Management (EMM) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Enterprise Marketing Management (EMM) software selection projects. Features and functions included in this Enterprise Marketing Management (EMM) Template: Marketing Automation Resource Management Digital Asset Management Financial Management Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

on demand marketing  verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use the existing content or further develop it. With this offering, Marketo acknowledges the importance of a collective that includes its customers as active contributors to product and service development. So far, more than 2,000 companies have joined the Marketo network. Read More

Managing On-demand Package Implementations


Why choose on-demand when there are so many integrated software solutions on the market? Because on-demand packages provide a number of benefits that can help IT focus on innovation and creating true business value, rather than dealing with network headaches. But along with the benefits there are a number of challenges. Read more about these challenges and how you can manage your on-demand implementation project.

on demand marketing  many integrated software solutions on the market? Because on-demand packages provide a number of benefits that can help IT focus on innovation and creating true business value, rather than dealing with network headaches. But along with the benefits there are a number of challenges. Read more about these challenges and how you can manage your on-demand implementation project. Read More

Powering Marketing Success


Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

on demand marketing  Marketing Success Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Read More

Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

on demand marketing  the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign ROI displays real-time feedback regarding the profitability of campaigns. Read More

Clear Demand and 360pi Partner for Dynamic Omni-channel Retail Pricing


Clear Demand and 360pi recently struck a partnership that they believe amplifies the role and importance of “dynamic pricing” as a “competitive countermeasure” in today’s omni-channel retail market.

on demand marketing  and shopping experience. Architected on the big data concepts and delivered as a multi-tenant software-as-a-service (SaaS), Clear Demand’s rules-based pricing solutions can be administered from a public or private cloud.   360pi derives profitable insights from product and pricing big data (through monitoring millions of products) with the aim of helping omni-channel retailers, e-tailers, and manufacturers compete and win in a price transparent world. Under this joint initiative, 360pi’s real-time Read More