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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 on hold marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

on hold marketing  across the enterprise, focusing on fact-based measures that relate to profitability and growth. For example, you might choose the rate of revenues growth as a metric to monitor the success of a marketing initiative. When you conduct a marketing campaign for a product, you may conclude that a boost in revenue resulted from a successful campaign. While there are many factors influencing these metrics (some controllable and some not), it may still be reasonable to hold marketing accountable for outcomes

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » on hold marketing

Best Software To Hold Competition At Bay


Having garnered an astutely broad enterprise applications’ portfolio, Best Software recently unveiled its 'customer and/or partner for life' strategy to fend off any intruder to its US market stronghold, especially Microsoft Business Solutions.

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Best Software To Hold Competition At Bay Part Four: Challenges & User Recommendations


The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the Sage’s/Best’s family and to be subsequently exerted, as there is always a large time bracket from concept to actual materialization. Further, integration is never a simple feat.

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What Does the Future Hold for PRM?


Almost every company has been scrutinizing their relationships with partners more closely and figuring out how best to reach and nurture them. With so much business going through indirect sales channels in the next five years, the need for some form of partner relationship management (PRM) should not be questioned. The natural question is then why only a few software vendors specializing in PRM have thrived?

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Best Software To Hold Competition At Bay Part Three: Market Impact


As the small-to-medium enterprises (SME) market battle rages, Best Software seems to be taking appropriate steps to establish itself as a more visible/audible force to be reckoned with. It does not intend to remain a tacit mid-market powerhouse any longer.

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The World in Crisis: A Report on the Impact on Global Outsourcing Relations


As companies come to grips with current fiscal realities, choices may result more from reaction than the use of sound judgment. Removing vital resources and reducing services can create an even lower return on investment (ROI) than existed before downsizing. Outsourcing may offer a solution. Learn about the effects that the present financial situation will have on the outsourcing community, including buyers and suppliers.

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Ramco HCM on Cloud Is on a Roll in the Middle East; Africa


Ramco Systems, an enterprise software vendor that has lately been focused on delivering enterprise resource planning (ERP) in the cloud and on tablets and smartphones, recently showcased its all new HR and talent management solution, Ramco HCM on Cloud (HCM standing for human capital management). Since the global launch of Ramco HCM on Cloud in June 2013, Ramco has added some of the largest

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Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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On-boarding for Organizational Growth


This white paper explores some of the drivers of the current focus on on-boarding, walks through some of the financial implications of improving the on-boarding process, and outlines a model of on-boarding that spans the employee lifecycle. By attending to these aspects of selection and on-boarding, organizations will be better placed to deliver excellent customer service and to retain their staff as economic growth takes a firmer foothold.

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A Beginner's Guide to App Marketing


Despite the prominence of mobile applications and the growth in mobile usage, app marketing is still underused by most marketers. But the right program can turn insights on app user behavior, demographics, and more into targeted marketing campaigns to boost usage, convert users, and increase mobile revenue. This guide details top app marketing strategies, including best practices and potential campaigns to try.

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