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Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

online ad agencies  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More
ERP for the Oil and Gas Industry (Upstream)
The model of ERP systems for the upstream oil and gas sector addresses the particularly specialized business model of this industry. It is common practice for companies, individuals, and government...
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Documents related to » online ad agencies


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

online ad agencies  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More
Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

online ad agencies  its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in December 1999, about one percent each quarter. This is a smaller decrease than over the previous twelve-month period, which saw rates drop six Read More

In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost

online ad agencies  Ads are us , boasts CMGI Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI's purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI's majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 million for I/PRO in April and $35 million for Accipiter in March of 1998. Read More
Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

online ad agencies  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More
Realizing Cost Benefits Through Perimeter-based Online Security
Malware infections are becoming more and more severe, making detecting infections before they infiltrate your server or desktop a high priority. Perimeter-based

online ad agencies  Cost Benefits Through Perimeter-based Online Security Malware infections are becoming more and more severe, making detecting infections before they infiltrate your server or desktop a high priority. Perimeter-based security keeps the malware—and the risks—away from your systems. Adding layers of security, particularly outside the network, can help you identify and stop Internet threats before they infect machines, expose sensitive information, and consume valuable resources. Read More
On-site Social for Online Commerce
The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way

online ad agencies  site Social for Online Commerce The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers. Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

online ad agencies  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More
Descartes to Provide Home Delivery Solution for Online Groceries
Turkish online grocery retailer Tazedirekt.com, an Aslanoba G1da company, has selected Descartes Systems Group’s advanced home delivery solution to manage next

online ad agencies  Home Delivery Solution for Online Groceries Turkish online grocery retailer Tazedirekt.com , an Aslanoba G1da company, has selected Descartes Systems Group ’s advanced home delivery solution to manage next-day delivery operations for fresh dairy and meat products. Descartes, a provider of modular software-as-a-service (SaaS) solutions focused on improving the productivity, performance, and security of logistics-intensive businesses, is especially strong in routing, scheduling, tracking, and measuring Read More
Microsoft New Online Messenger ~ Dope Slaps AOL’s Instant Messenger
So why would users switch from AOL’s Instant Messaging client to Microsoft’s? Quite simple really, throw in free long distance phone service, offer a comparable

online ad agencies  New Online Messenger ~ Dope Slaps AOL’s Instant Messenger Microsoft New Online Messenger ~ Dope Slaps AOL's Instant Messenger P. Hayes - July 21, 2000 Event Summary REDMOND, Wash. (Reuters) - Microsoft Corp. on Thursday, July 20 debuted a new version of its online messenger software beefed up with free long-distance Internet phone service that turns up the heat on messaging arch-rival America Online Inc. Market Impact In the inevitable leapfrog race of instant messaging, Microsoft has thrown Read More
New Facts on Web Security and Online transactions
Get the new facts on Web security and what you can do keep your business thriving in Choosing the Right Security Solution: Moving beyond SSL to Est...

online ad agencies  on Web Security and Online transactions Do people easily trust your Web site enough to leave their credit card information? If not, it could be costing you—big. You need to do more to gain trust Having an SSL certificate used to be enough to satisfy customer concerns, but today you have to go much further. Get the new facts on Web security and what you can do keep your business thriving in Choosing the Right Security Solution: Moving beyond SSL to Establish Trust . You'll discover how the right tools, Read More
Ad Hoc Reporting
Find out why ad hoc reporting has become a critical component of the business intelligence (BI) environment—and learn how easy it is to make this type of

online ad agencies  Hoc Reporting Find out why ad hoc reporting has become a critical component of the business intelligence (BI) environment—and learn how easy it is to make this type of analysis possible for the everyday business user. Along with an overview of the benefits of ad hoc reporting, this white paper will show you how the New York City Health Department makes reporting easy for its users, while eliminating the backlog of report requests for IT. Read More
Online Marketing: Content Marketing to Keep Google Happy
There is no denying that content marketing is a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and

online ad agencies  a must-do for any online business. Content is what drives your social media marketing and SEO campaigns, and without a strong content marketing campaign propelling your brand forward, your Internet marketing will eventually plateau. A content marketing campaign should mainly be focused on creating informational and educational content, not promotional material for your brand, building your authority as an industry expert. Find out how to do this while meeting SEO standards. Read More
Duty of Care Online
Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online

online ad agencies  of Care Online Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online business, it is important to consider the legal aspects required—most importantly, an adequate privacy policy, and legally binding terms and conditions. Find out more. Read More
Case Study: OnDemand Gives BECU Online Training Success
BECU, a credit union with more than 500,000 members, found its existing learning management system (LMS) was leading to employee frustration and not producing

online ad agencies  Study: OnDemand Gives BECU Online Training Success BECU, a credit union with more than 500,000 members, found its existing learning management system (LMS) was leading to employee frustration and not producing the needed training results. The company realized it needed a solution that would scale with the company’s rapid growth and provide functionality for employee performance management. Find out why the company chose Cornerstone’s OnDemand LMS to address its needs. Read More

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