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Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's

online advertising agency  increase as technologies come online and the web extends its borders internationally as well as technically. JWT recognized the need to provide additional technologically based services, and also that traditional project control, management and dedicated teams gave comfort to their more formal client. Technology companies with advertising arms that have adopted consulting practices where a premium would be charged to maintain personnel on a particular project may need to rethink if they want to hang on Read More...
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Documents related to » online advertising agency


Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

online advertising agency  Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty Event Summary AwardTrack had only been offering its services - loyalty programs by which a website can offer incentive points to its users for any behavior from completing a survey to reading an e-mail - for six weeks when ad network 24/7 (NASDAQ: TFSM) made them an offer they couldn't resist. 24/7 now owns AwardTrack after an exchange of stock valued at $75 million. Among AwardTrack's attractions was that it allows surfers Read More...
Infinium and Elcom Walk Down ASP Aisle
Two companies that are redefining themselves for an ASP future enter into a partnership. Elcom’s eProcurement applications will be the first outsider in

online advertising agency  and Elcom Walk Down ASP Aisle Infinium and Elcom Walk Down ASP Aisle D. Geller and P.J. Jakovljevic - June 23, 2000 Event Summary Elcom.com, a wholly owned subsidiary of Elcom International Inc., and Infinium have each determined that the ASP model is coming with the force of a hurricane, and each is redefining itself in hopes of riding the winds to new markets. Infinium made a strong statement to this effect at its recent customer conference (see Infinium Putting Its Cards on the Table ) Elcom's d Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

online advertising agency  of their offline and online multichannel permissionbased marketing campaigns utilizing Vtrenz iMarketing Automation. Vtrenz provides the technology platform for advertising agencies and then they can provide marketing solutions to their clients. One of the most interesting things about iMarketing Automation is that we are allowing small and mid-size businesses the ability to utilize advanced marketing techniques to increase their business. The cost of developing a product like iMarketing Automation Read More...
Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

online advertising agency  recent news stories against online advertisers and other parties who obtain aggregate data through clickstream technologies. In Microsoft's new browser privacy model, before reporting through any cookie, Microsoft's browser will tell the user what type of cookie. It also can be customized to request further permission before proceeding with the website's cookie request. Figure 1, taken from Microsoft's press information, shows what a typical cookie warning would look like. What makes these features Read More...
Improving Training Productivity and Implementing Online Learning to Manage Rapid Growth
Having experienced rapid growth, HDFC Standard Life (HDFCSL) needed to scale up learning and development to accommodate the rush of new hires and reach all

online advertising agency  Training Productivity and Implementing Online Learning to Manage Rapid Growth Having experienced rapid growth, HDFC Standard Life (HDFCSL) needed to scale up learning and development to accommodate the rush of new hires and reach all employees. HDFCSL launched a companywide learning management program based on the SumTotal Learning Management solution that delivers, tracks, and analyzes the progress of blended online and instructor-based training, raising employee participation to 100% within 5 months. Read More...
Online Training Case Study
A large multibillion-dollar service company decided to implement e-learning tools from SyberWorks in order to overcome significant challenges in training its

online advertising agency  Training Case Study A large multibillion-dollar service company decided to implement e-learning tools from SyberWorks in order to overcome significant challenges in training its franchisees. In spite of the risks involved, implementing the learning management system (LMS) was a success. Find out how the training program was rolled out in one month—and how the company is integrating the technology in other ways. Read More...
On-site Social for Online Commerce
The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way

online advertising agency  site Social for Online Commerce The white paper presents a set of core principles to guide online retailers through the integration of their online stores with popular social networks in a way that can increase the value of social initiatives and deliver measurable results. It also shows new ways merchants can use social shopping on their online stores to deepen relationships with their customers. Read More...
Case Study: Holland Bulb Farms Online Flower Provider Manages Web Store to Support Company Growth
With over 25,000 customers, Holland Bulb Farms of Wisconsin (US) needed a more efficient way to sell and market its gardening items on the Web. The company

online advertising agency  Study: Holland Bulb Farms Online Flower Provider Manages Web Store to Support Company Growth Whether your business is retail, wholesale, distribution, mail order, or e-commerce, Everest is the only management solution you need to run, improve, and grow your business. Source : Everest Software Inc. Resources Related to Case Study: Holland Bulb Farms—Online Flower Provider Manages Web Store to Support Company Growth : Case Study (Wikipedia) Case Study: Holland Bulb Farms—Online Flower Provider Read More...
Securing Your Online Data Transfer with SSL: A Guide to Understanding SSL Certificates, How They Operate, and Their Application
Secure socket layer (SSL) secures data transmissions across the Internet, and is an integral part of most Web browsers and Web servers. To make an SSL

online advertising agency  Your Online Data Transfer with SSL: A Guide to Understanding SSL Certificates, How They Operate, and Their Application Secure socket layer (SSL) secures data transmissions across the Internet, and is an integral part of most Web browsers and Web servers. To make an SSL connection, SSL protocol requires that a server have a digital certificate installed—which is typically signed by an independent and trusted third party to ensure its validity. Find out more about SSL and how to know if you need Read More...
Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need

online advertising agency  of Local Advertising Implementation Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge. Read More...
Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
A new set of business practices is creeping into the way companies sell to customers. Some call this new trend “Sales 2.0,” because many of the tools and

online advertising agency  How Businesses Are Using Online Collaboration to Spark Sales A new set of business practices is creeping into the way companies sell to customers. Some call this new trend “Sales 2.0,” because many of the tools and methods fueling it are rooted in the Web 2.0 movement. Many companies are trying to harness the forces of Web 2.0 to apply them to their sales and marketing efforts. Discover how using collaborative technologies can help you sell your products and services more easily. Read More...
eBay-Securing the World’s Online Marketplace
As one of the largest Internet marketplaces, eBay proclaims that the trust it enables between buyers and sellers has been the key to its success. To ensure

online advertising agency  Securing the World’s Online Marketplace As one of the largest Internet marketplaces, eBay proclaims that the trust it enables between buyers and sellers has been the key to its success. To ensure continued success, eBay wanted to standardize its network security auditing and remediation processes, and turned to QualysGuard’s vulnerability management solution. With Qualys’ automated solution, eBay can now quickly and easily remediate any network vulnerabilities. Read More...
Engaging Teens Using Live Chat: Shifting Online Strategy Focus
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention

online advertising agency  Using Live Chat: Shifting Online Strategy Focus Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI). Read More...
Proof Positive: Extended Validation SSL Increases Online Sales and Transactions
This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about

online advertising agency  Extended Validation SSL Increases Online Sales and Transactions This white paper provides insights into how Extended Validation (EV) SSL can help increase online transactions and sales by alleviating consumer concerns about identity theft and fraud. Read More...

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