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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

online advertising news  its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in December 1999, about one percent each quarter. This is a smaller decrease than over the previous twelve-month period, which saw rates drop six Read More...
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The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » online advertising news


Atex Polopoly: WCM for More than Just the Media Industry
Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the

online advertising news  companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the digital media environment, Atex wants to be your WCM system even if your company isn’t part of the media industry. You can see how it addresses your requirements using the comprehensive data on Atex Polopoly that we recently included in our evaluation center. Click here to evaluate Atex Polopoly now . Atex finds itself in an interesting position. News, magazine, and Read More...
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

online advertising news  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More...
Clarus -Sprinting or Going the Distance?
Clarus Corporation has announced new capabilities and a whole handful of product adoptions. Is the news uniformly good? We think cautious optimism is best.

online advertising news  VerticalCity, a builder of online communities targeted to vertical content Market Impact Just over one year ago Clarus divested itself of its entire ERP business and dedicated itself to becoming an e-commerce company. The effect on revenues of giving up the ERP business makes Clarus look almost like a startup. Figure 1 shows the company's actual quarterly revenues, compared to the pro forma revenues taking only the e-commerce business into account. The Figure also shows comparable numbers for Ariba Read More...
TEC Industry Watch: Enterprise Software News for the Week of August 20, 2012
SOFTWARE SELECTIONS and GO-LIVESAgricultural equipment manufacturer selects Abas ERPIndustry tags: manufacturing“Canadian company Cadman Power Equipment Ltd.,

online advertising news  e-commerce business Industry tags: online retail “Competition is spirited these days—retailers typically evaluate two or three optimization products before making a selection because it’s a transformational technology. In this case, Revionics reportedly competed against two large vendors with broad retail SCM portfolios but neither best-of-breed pricing nor assortment optimization products.” — P.J. Jakovljevic, Principal TEC Analyst TEC blog post (January 2010): The Art, Science & Software Read More...
Improving Training Productivity and Implementing Online Learning to Manage Rapid Growth
Having experienced rapid growth, HDFC Standard Life (HDFCSL) needed to scale up learning and development to accommodate the rush of new hires and reach all

online advertising news  Training Productivity and Implementing Online Learning to Manage Rapid Growth Having experienced rapid growth, HDFC Standard Life (HDFCSL) needed to scale up learning and development to accommodate the rush of new hires and reach all employees. HDFCSL launched a companywide learning management program based on the SumTotal Learning Management solution that delivers, tracks, and analyzes the progress of blended online and instructor-based training, raising employee participation to 100% within 5 months. Read More...
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study

online advertising news  Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More...
New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one

online advertising news  Challenges in Managing Advertising Revenue As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More...
Trends in Online Project Management
Construction companies often use a combination of outdated, paper-based, and software tools to manage their projects—which puts them at a severe disadvantage

online advertising news  in Online Project Management Construction companies often use a combination of outdated, paper-based, and software tools to manage their projects—which puts them at a severe disadvantage. Online project management, however, can provide you with a more efficient method to manage projects. Find out why these businesses are shifting to owner-centric solutions, and discover what main factors you should consider before implementing a web-based tool. Read More...
Distribution in a Challenging Economy: Online (Software as a Service) versus Traditional Software
When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS

online advertising news  in a Challenging Economy: Online (Software as a Service) versus Traditional Software When considering major purchases, most people ask, “Why rent when you can buy?” But with IT systems, the reverse may be true. Software as a service (SaaS) offers many advantages over traditional software, especially in terms of the on-going costs of maintaining and upgrading systems. Learn how passing those burdens on to a SaaS vendor can help your company focus on optimizing efficiency, productivity, and Read More...
Engaging Teens Using Live Chat: Shifting Online Strategy Focus
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention

online advertising news  Using Live Chat: Shifting Online Strategy Focus Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI). Read More...
6 Immediate Business Improvements Offered by an Online SRM System
Manufacturing and distribution companies rely heavily on their ability to ship product and meet commitments to customers. Yet though the supply chain is the

online advertising news  Improvements Offered by an Online SRM System Introduction A host of new Internet-based solutions exist today, all of them promising business processes improvements and methods for reducing costs. In an economy that demands bare bones spending, company decision makers must sort through these Internet solutions to determine which of them will deliver a true, measurable ROI. Manufacturing and distribution companies rely heavily on their ability to ship product and meet commitments to customers. Yet though Read More...
6 Immediate Business Improvements Offered by an Online SRM System: Part 3: Other Points to Consider
Maintaining an effective supply chain is clearly an integral part of a manufacturing company’s livelihood. Using Web-enabled tools, the enterprise is able to

online advertising news  Improvements Offered by an Online SRM System: Part 3: Other Points to Consider Other Points to Consider Other points to consider when choosing an online SRM system are: Customization Financial Commitment Speed of Implementation Ability to Integrate with Existing ERP Security This is Part Three of a three-part article. Part One presented the supplier relationship activities. Part Two presented the six immediate business improvements provided by an online SRM system. Customization Each enterprise conducts Read More...

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