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Documents related to » online advertising news


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

ONLINE ADVERTISING NEWS: The Rise or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney
10/29/1999

Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

ONLINE ADVERTISING NEWS: a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up in Volume ), continues. The average CPM dropped sixteen cents from $33.75 to $33.59; on a percentage basis that was about half the decrease of the previous quarter. Simultaneously, the number of sites seeking advertising rose
6/5/2000

Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

ONLINE ADVERTISING NEWS: Type: White Paper Description: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge. Navigating Complexities of Local Advertising
10/25/2007 9:05:00 AM

The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

ONLINE ADVERTISING NEWS: The Current State of Online Advertising: A Growing Market Trend Source: BlastPR Document Type: White Paper Description: This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and
6/28/2010 1:13:00 PM

Online Training Case Study
A large multibillion-dollar service company decided to implement e-learning tools from SyberWorks in order to overcome significant challenges in training its franchisees. In spite of the risks involved, implementing the learning management system (LMS) was a success. Find out how the training program was rolled out in one month—and how the company is integrating the technology in other ways.

ONLINE ADVERTISING NEWS: Online Training Case Study Online Training Case Study Source: SyberWorks Document Type: Case Study Description: A large multibillion-dollar service company decided to implement e-learning tools from SyberWorks in order to overcome significant challenges in training its franchisees. In spite of the risks involved, implementing the learning management system (LMS) was a success. Find out how the training program was rolled out in one month—and how the company is integrating the technology in other ways.
9/17/2007 9:29:00 AM

Creating Media-rich Online Courses for Thousands of Customer-service Employees
When the JPMorgan Chase’s Card Services organization began experiencing rapid growth across multiple sites, their performance improvement team quickly realized it would need a new content authoring solution to continue meeting its training objectives. The company chose SumTotal ToolBook authoring software to create media-rich online courses integrated with SumTotal Learning Management to deliver training and track results.

ONLINE ADVERTISING NEWS: Creating Media-rich Online Courses for Thousands of Customer-service Employees Creating Media-rich Online Courses for Thousands of Customer-service Employees Source: SumTotal Systems Document Type: Case Study Description: When the JPMorgan Chase’s Card Services organization began experiencing rapid growth across multiple sites, their performance improvement team quickly realized it would need a new content authoring solution to continue meeting its training objectives. The company chose SumTotal
5/31/2011 2:41:00 PM

Is J.D. Edwards s CRM 2.0 (With more than 200 Enhancements) Good News?
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success through its existing customer base will testify to the reliability of its enterprise integration and what remains, is to verify the product's ability to fit verticals needs.

ONLINE ADVERTISING NEWS:
4/1/2003

Case Study: Leading Online Bank Automates with Job Scheduling Solution
ROI Case Study : Leading Online Bank. Find IT Guides, Case Studies, and Other Resources Linked to Online Bank and ROI. An online American bank, providing various financial services, needed to replace its legacy script-driven batch job processes with a job scheduling solution that could handle the bank’s growth. The bank’s IT team, however, faced two major hurdles affecting growth: both batch job processes and script-writing were manual and inefficient. A job management solution helped the bank achieve new levels of growth. Learn how.

ONLINE ADVERTISING NEWS: Case Study: Leading Online Bank Automates with Job Scheduling Solution Case Study: Leading Online Bank Automates with Job Scheduling Solution Source: Tidal Software Document Type: Case Study Description: An online American bank, providing various financial services, needed to replace its legacy script-driven batch job processes with a job scheduling solution that could handle the bank’s growth. The bank’s IT team, however, faced two major hurdles affecting growth: both batch job processes and
3/26/2008 2:37:00 PM

Telecom Re-invention: Optimizing the Online Customer Experience
Discover the telecom re-invention.The key to optimizing the online customer experience.Read free white papers in relation to e-commerce. As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn, becoming more aware that they can switch to other providers. These companies need to find ways to effectively and consistently engage with customers to optimize the entire sales experience and capitalize on competing influences rather than losing out to them.

ONLINE ADVERTISING NEWS: Telecom Re-invention: Optimizing the Online Customer Experience Telecom Re-invention: Optimizing the Online Customer Experience Source: Quocirca Ltd Document Type: White Paper Description: As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn, becoming more aware that they can switch to other providers. These companies need to find ways to effectively and consistently engage with customers to optimize
3/12/2010 5:36:00 AM

TEC Industry Watch: Enterprise Software News for the Week of July 16, 2012 » The TEC Blog


ONLINE ADVERTISING NEWS: Aras enterprise plm, Centric Software, epicor erp, industry watch, Oracle, S2K Enterprise, Sage ERP X3, sap businessobjects, SAP BusinessObjects BI, SAP BusinessObjects BI Edge, sap hana, SAP SYbase SQL Anywhere, skire, SmartOps EDS, SmartOps Enterprise Demand Sensing, VAI, Vormittag Associates, xactly express, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
19-07-2012

When Passwords Aren t Enough: The Need for Strong Online Authentication That Is Easy to Use
For public-facing Web sites or those with a large consumer audience, finding a way to implement strong security that is easy to use is a great challenge. This paper examines the security threats associated with weak authentication practices on the Web, why businesses need to strengthen online authentication, and new approaches for delivering one-time passwords and two-factor authentication. Increase your Web site security now.

ONLINE ADVERTISING NEWS: The Need for Strong Online Authentication That Is Easy to Use When Passwords Aren t Enough: The Need for Strong Online Authentication That Is Easy to Use Source: Confident Technologies Document Type: White Paper Description: For public-facing Web sites or those with a large consumer audience, finding a way to implement strong security that is easy to use is a great challenge. This paper examines the security threats associated with weak authentication practices on the Web, why businesses need to
3/16/2011 8:54:00 PM


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