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Software Functionality Revealed in Detail
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 online advertising


Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

online advertising  Advertising Why Internet Advertising? Online advertising in the past year has proven to be no longer an option, but a requirement. With billions of pages on the web, companies are increasingly feeling the pressure to advertise online to bolster corporate presence, B2B and B2C revenues and to also turn their websites into sources for acquiring client information. Indeed, statistics show that more and more business is being conducted online, and a recent study conducted from Ernst and Young reveals that

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Quote-to-Order RFI/RFP Template

Online Catalog, PIM Capabilities, Q2O/CPQ Workflow Management, Personalization and Localization, Rule Engines and Knowledge Base (Repository),Document Management (for Proposals and Contracts), Pricing, Customer Information, Reporting and Analysis, Integration and Interfacing Requirements, Engineering Capabilities, Channel Support and PRM, Aftermarket Services, and more. 

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Documents related to » online advertising

Online Marketing: Choosing an Online Marketing Company


In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers the basics of online marketing, the strategies, and the different marketing methods available today. From online advertising services to complete online marketing solutions, you’ll be informed of the options available so that you can make a sound decision when you are ready to choose an interactive marketing firm to help you promote, optimize, and advertise your Web site.

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The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

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Advertising Makes It Up In Volume


A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

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6 Immediate Business Improvements Offered by an Online SRM System: Part 2: Online SRM


Online SRM helps to reduce the time spent on transactional details and put more emphasis on strategic activities.

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Site Search Analytics: Enhancing Search Content to Drive Online Revenue


“It’s like looking for a needle in a haystack!” That saying and Internet site searches go together like ham and eggs. To help maximize search effectiveness, many online retailers are now establishing competitive advantages through site search analytics. By manufacturing and analyzing search content, they’re improving the relevancy of search results, thus closing the gap between searching and finding—and buying.

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Dispelling 7 Common Misconceptions about Online Backups


Are you still using tape, compact disc, or zip drives to do manual data backups? If you still don’t believe an automated online backup is the best way to protect your data, you should take a closer look. Learn what the seven misconceptions about online backups are, and why you shouldn’t worry about transferring your critical business data over the Internet—remote data backup isn’t as hard as it seems.

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6 Immediate Business Improvements Offered by an Online SRM System: Part 3: Other Points to Consider


Maintaining an effective supply chain is clearly an integral part of a manufacturing company’s livelihood. Using Web-enabled tools, the enterprise is able to transform the procurement function of its supply chain from a cost center to a powerful business unit.

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BBVA Seamlessly Monitors and Improves its Online Reputation


BBVA needed an online tool to detect possible risks to its reputation in order to increase positive feedback and customer satisfaction. IBM Cognos Consumer Insight automates this online analytic process with a high degree of scalability. The solution can identify the subject, type, date, author, title, and country of online comments made about BBVA and its brands.

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Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection


The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

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