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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 online customer retention


Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

online customer retention  valued member of the online communities important to your business. PPT (People, Process, & Technology) vs. AAA (Automation, Analysis, & Audacity) There have been many definitions for customer relationship management over the years. In fact, hundreds of thousands of definitions can be found on the Internet. Many people view it as technology driven. Others view it as a way to standardize important sales and marketing functions and processes. And customers, along with the people who serve them, have always

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » online customer retention

User-Focused Design Principles Shape the Customer Experience


Welcome to the customer experience. We all have them. Some are good, others bad. A variety of factors - the user interface (UI), customer support, marketing messages, etc. - shape these experiences. All of these things collectively create our view of a product, service or provider.

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Engaging Teens Using Live Chat: Shifting Online Strategy Focus


Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI).

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Listen and Learn: Improving Operations by Using Customer Feedback


Customer service means being aware of needs, problems, and fears. Studies have shown that the cost of acquiring a customer is seven to ten times that of retaining a current customer. And according to The Harvard School of Business, even a 5 percent improvement in customer retention can boost profits up to 85 percent. How do companies retain a loyal and consistent customer base? They listen, learn, and adapt—find out more.

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Customer Relationship Management: Evolution, Not Revolution


Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.

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Improving Customer Engagement with Social CRM


In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the

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Customer Communications Management: Maximize CEM Results with Interactive Content


Customer expectations are evolving at a lightning pace. Buyers today expect organizations to provide them with timely and relevant messages targeted to address their most current needs. They also demand that this happens though their preferred channels of interaction. Companies are closely tracking these changes. However, personalizing conversations with a wide set of buyers across different channels can be a daunting task. It requires the use of technology to streamline such an effort.

This report highlights how customer communications management (CCM) technology helps companies overcome this challenge by delivering immersive experiences via both physical and digital customer touch points. It also outlines some key factors that companies should keep in mind to maximize the results of their CCM activities.

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Building the Customer-centric Enterprise


The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain.

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10 Facts about Intelligent Virtual Assistants and How They Improve the Customer Experience


Have you ever thought about what goes into designing and optimizing an intelligent virtual assistant? Or how an avatar can create an even better customer experience? Read this guide to uncover the mysteries of virtual assistant design and selection, and get insight into the latest research on the best interactive models and how to use virtual assistants to drive online sales, service, and product education.

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Duty of Care Online


Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online business, it is important to consider the legal aspects required—most importantly, an adequate privacy policy, and legally binding terms and conditions. Find out more.

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Defining the Value of Customer Loyalty


What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits.

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